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Anthropomorphic Metaphors in Czech and in Spanish: Analysis of non-literary texts
DUDOVÁ, Štěpánka
The aim of our work is to analyze 500 samples from the Spanish and Czech corpora. When analyzing the samples, we will focus on the occurrence of anthropomorphic metaphors. Due to the large amount we generated, we specified our search for a lexical unit head and la cabeza. The thesis is divided into two parts, theoretical and practical. The theoretical part includes the approximation of the terms of metaphors and metonymies from the literary and non-literary point of view and the practical part of the analysis and description of the found excerpts. After analyzing all the lexical units in the practical part, there is a chapter containing the comparison of the excerpts in both languages and a summary in the Spanish language.
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Analysis of the Czech and Spanish "Education" Terminology
DUDOVÁ, Štěpánka
The main goal of our work is to present educational system in the Czech Republic and Spain, and analyze lexical units in the field of education occurring in the theoretical part. The work is divided into two parts: theoretical and practical. The theoretical part contains the comparison of Czech and Spanish educational system and the practical part contains the analysis of lexical units from educational field. After analyzing all the lexical units in the practical part there is a bilingual glossary and a summary in Spanish.
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Personnel marketing of banking istitution in the time of comming recession
Dudová, Štěpánka ; Kleibl, Jiří (advisor) ; Mercelová, Katarina (referee)
The diploma thesis is covering questions of personnel marketing ( means problems of personnel branding and the recruitment process) of one of the biggest banking institution from the czech market in the time of comming recession. The thesis involve an aspect of marketing and a description of recruitment process. Also there is a description of main concequences of the financial crise to the labour market with the influences on the process of personnel marketing. Iintroducing of the organisation is followed by analysis of exact activities concerning personnel marketing, evaluation of these activities, which is based on studying of technical literature and companie's documentation. Finally there are some proposals to improve the quality of these processes.
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Procesy vzdělávání a rozvoje ve firmě Delvita a.s.
Dudová, Štěpánka ; Němec, Otakar (advisor) ; Janščáková, Katarína (referee)
Cílem bakalářské práce je analyzovat procesy vzdělávání a rozvoje ve firmě Delvita a.s. Obsahem teoretické části práce jsou teoretické poznatky a východiska pro analyzu systému vzdělávání, která se týká jak odborného, tak rozvojového vzdělávání. Praktická část zahrnuje představení společnosti z hlediska působení na českém trhu, představení vedení společnosti a cílů personální strategie i strategie vzdělávání. Následující kapitoly obsahují samotnou analýzu procesů vzdělávání se zaměřením na povinná školení, systematické vzdělávání a oblast rozvoje.
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