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Business Plan
Coufalová, Pavlína ; MSc, Jaroslava Tyllerová, (referee) ; Kocmanová, Alena (advisor)
Presented diploma thesis deals with creation of a business plan, It is devided into three main parts – theoretical, analythical and practical. The theoretical part is dedicated to explain all related terms and legal aspects of the business. Next part includes all necesarry analyses for creation of a business plan. Last part of this thesis introduces the concept for establishment of recruitment agency.
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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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Business Plan
Coufalová, Pavlína ; MSc, Jaroslava Tyllerová, (referee) ; Kocmanová, Alena (advisor)
Presented diploma thesis deals with creation of a business plan, It is devided into three main parts – theoretical, analythical and practical. The theoretical part is dedicated to explain all related terms and legal aspects of the business. Next part includes all necesarry analyses for creation of a business plan. Last part of this thesis introduces the concept for establishment of recruitment agency.
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