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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The analysis of the product assortment of the KEB-EGE ltd. company
 Chuová, Trang ; Vávra, Oldřich (advisor) ; Jindrle, Vít (referee)
My diploma thesis is dedicated to the analysis of the product assortment of the KEB-EGE ltd. company that concentrates on producing autodiagnostics and steel constructions. The theoretical part involves basic marketing terms and the practical part introduces the company itself, its customers, competition and suppliers, the analysis of the company macro environment and the analysis of the marketing mix as for its four tools, which is product, price, distribution and marketing communication.
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Bearings of consumers for guerilla instruments
 Chuová, Trang ; Pešek, Ondřej (advisor) ; Pauknerová, Daniela (referee)
Bachelor thesis deals with the various trends in marketing communications with more focus on guerilla marketing. The main objective is to present and apprise of the various trends and identify view of consumers for classic forms of advertisement and the new non-traditional forms such as guerrilla marketing, which are more using for address the target groups.
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