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The Organisation and Administration of Sport Club
Chovanec, Marek ; Ciencala,, Jiří (referee) ; Korvas, Pavel (advisor)
The objective of this bachelor thesis is describing and analysing organization in a professional football club FC Zbrojovka Brno. The first part offers description of organization structure, and job severance in this company character. The thesis is focused on management, organization efficiency, firm culture and workload in this sports club. Based on all acquired data, there will be provided some suggestions and recommendations leading to organization improvements and management optimization. Especially organization structure, both economic and sport situation and marketing of the club are analyzed in this thesis.
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Marketing Utilization in Management of a Sport Club
Chovanec, Marek ; Cienciala,, Jiří (referee) ; Chalupský, Vladimír (advisor)
The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.
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Analysis of Volkswagen´s marketing strategy in Slovakia
Macáková, Naďa ; Zamykalová, Miroslava (advisor) ; Chovanec, Marek (referee)
The bachelor thesis is focused on the marketing strategy of automotive company and brand, Volkswagen, in Slovakia. The brand represents quality German cars. The aim of my thesis was to analyse the current and future strategy in order to propose some improvements for the Volkswagen brand on the Slovak market. The theoretical part deals with the explanation of marketing, including segmentation, targeting, positioning and marketing mix. This is preceded by macro and micro environmental analysis which is completed by SWOT analysis. The practical part is dedicated to Volkswagen's application to theory. These two parts are linked,a company´s example follows a theoretical explanation. Part of analysis is formed by a survey that was created to identify Volkswagen's brand awareness and perception on the Slovak market. On the basis of overall and survey analysis, the last chapter deals with proposals for improving the marketing strategy,communication and also for completing a product scale.
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The Organisation and Administration of Sport Club
Chovanec, Marek ; Ciencala,, Jiří (referee) ; Korvas, Pavel (advisor)
The objective of this bachelor thesis is describing and analysing organization in a professional football club FC Zbrojovka Brno. The first part offers description of organization structure, and job severance in this company character. The thesis is focused on management, organization efficiency, firm culture and workload in this sports club. Based on all acquired data, there will be provided some suggestions and recommendations leading to organization improvements and management optimization. Especially organization structure, both economic and sport situation and marketing of the club are analyzed in this thesis.
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|
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Marketing Utilization in Management of a Sport Club
Chovanec, Marek ; Cienciala,, Jiří (referee) ; Chalupský, Vladimír (advisor)
The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.
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