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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Activities of international communication agency in the Czech Republic and in the world
 Baranyk, Pavel ; Boučková, Jana (advisor) ; Chovancová, Daniela (referee)
This bachelor's thesis describes how international communication agency works, in particular Euro RSCG agency. The aim of this work is to find differences between process of creating local and regional communication campaign. This effort is depicted by characterization and comparison of Čoko Tatranky Puk and Jack Daniel's Experience campaigns. Most of the knowledge comes from co-workers of this notable communication agency. Whole thesis is divided in three parts: Theoretical background, Description of the process of campaign creation and comparison of above mentioned campaigns. The conclusion states that process of creation of particular campaigns does not differ fundamentally despite the fact each of them has significant features that need to be obeyed in order to have successful project done.
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Invia.cz, travel agency online communication strategy while approaching new markets.
 Pazelskyi, Pavlo ; Stříteský, Václav (advisor) ; Chovancová, Daniela (referee)
This work is focused on analysing and testing different internet marketing technologies that are usable for online travel agency to promote their website on new markets. As an example, practical work will be done in travel agency Invia.cz. In the end, results will be analysed and recommendation will be given.
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