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Value orientation and emerging generation strategies (X, Y, Z)
Chobotová, Tereza ; Tuček, Milan (advisor) ; Svobodová, Tereza (referee)
This bachelor's thesis deals with the issue of the transformation of values, morals and strategies of the coming generations in the Czech Republic. The work focuses primarily on generations X and Y, marginally then, as an addition, on the simultaneously emerging generation Z. The aim of the work is to describe how generations differ from each other in their approach to values and morality, what strategies they choose and how they change within their lives. Within sociology, concepts of morality, values and strategy are key concepts that are used to study human behavior and society. They thus contribute both to a deeper understanding of the established paradigm in society and facilitate the process of optimization in various fields. They allow industries to respond to the changing demands and demands of the coming generations. Specifically included categories in this work are family relationships and work force. In the theoretical part, the issue is embedded in the scientific literature. This section is devoted to terminology, definition of individual generations, values, morality and strategies. In the practical part, the work builds on the European value research for the Czech Republic from 1991, 1999, 2008 and 2017. Working with data sets from these years is based on a descriptive analysis in the...
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