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Proposal for Changes to the CRM System
 Soukupová, Hana ; Buchta, Miroslav (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with issues of Customer Relationship Management (CRM) and options leading to its improvement in První brněnská strojírna Velká Bíteš, a. s. The Author investigates developement of customer relations, B2B markets, marketing communication and the CRM in theoretical part. Analytical part of the thesis is focused on current state of the CRM system assessment being used. After the analytical part follows a proposal part, where the author presents her own suggestions and recommendations, which should lead to improve a level of the CRM system used in the company.
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See also: similar author names
2 Buchta, M.
4 Buchta, Marek
26 Buchta, Martin
2 Buchta, Michal
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