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National Repository of Grey Literature

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Proposal to improve the marketing mix of the company Borovcová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor) The bachelor thesis deals with a proposal for improving the marketing mix of a company that sells gardening equipment, tools and other products needed for garden maintenance. The thesis is divided into three main parts. In the first, theoretical part, the basic concepts of marketing, marketing mix and marketing environment are explained. The second, analytical part, contains an evaluation of the current state of the company by means of individual analyses. The last part presents suggestions and recommendations for improving the marketing mix. Detailed record

See also: similar author names
1	Borovcová, Adriana
1	Borovcová, Alena
3	Borovcová, Anna

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