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The world of Kitsch and possibilities of Eco`s Semiotics of Mass Communication
Sedláková, Anna ; Borecký, Felix (advisor) ; Švantner, Martin (referee)
This diploma thesis explores the phenomenon of kitsch. One of the aims of the thesis is to address significant theories (H. Broch, M. Kundera, P. Rezek and T. Kulka) and to analyze them further in relation to the central concept of Umberto Eco, which defines kitsch as a communication. According to Eco, kitsch is not to be defined solely by the structural qualities of the work, but also by the intention that the author creates and by the means that the work is later perceived by the audience. The focus of this thesis is to be pointed not on the kitsch as a definition of a certain type of object and its aesthetic evaluation, but rather on the attitudes and interpretations that transform objects and thoughts into kitsch. Another aim of the thesis is to mark a possible shift in conception of kitsch in context of the changes brought by the age of new media - the changes that radically change the ways of communication, and the organization of society, too. Such change proposes the use of kitsch both as an emotional and simplifying approach. Kitsch, in its wider conception, becomes a pervasive and actual phenomenon. In addition to the characteristics of new media, the thesis uses the concept of Cyberculture by Pierre Lévy and the Liquid Times theory of Zygmunt Bauman. In its conclusion, the thesis attempts to...
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Revivals of Forms and Styles in Visual Art: Current Hyperrealism as Product of Postproduction or a Commentary on the Advent of New Media
Hrnčířová, Markéta ; Borecký, Felix (advisor) ; Šafaříková, Radana (referee)
The book Postproduction: Culture as Screenplay, written by French aesthetician Nicolas Bourriaud is going to be initial text for my diploma thesis. Bourriaud claims, that contemporary art is mostly made by the principle of assemblage; art works are made by reinterpretation, reproducing or by new exhibiting of artefacts or forms of past. The assumption of the original concept in artworks of contemporary artists - semionauts (travelers in the worlds of signs) has been allready completely ineffective. Through the example of hyperrealistic paintings, which has lately reappeared in portfolios of international and czech artists, I will try to show whether its revilal is based on the emergence of new medias, that even more than in the seventies simulate reality or whether they deal with the concept of postpostprodution - the artists lend only formal, in this case, hyperrealistic, signs. This diploma thesis will be completed by the case study of paintings of czech hyperrealist painter Jan Mikulka.
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The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics
Christovová, Tereza ; Fišerová, Michaela (advisor) ; Borecký, Felix (referee)
The diploma work "The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics" deals with different uses of the figure of speech - metonymy - in visual communication. The metonymy is primarily used as an ornamental device of language expression. It is also distinguishable in purely visual information that is provided in photography and certain film shots. In visual communication, metonymy is also used for embellishing of the visual content or, at least, its correction. This work is focused especially on these examples of the use of metonymy that employ the method of reception aesthetics, which was up to now applied only to literary works. The subjects of interest of the reception aesthetics are so- called places of indeterminacy and the horizon of expectation which is also the focus of this work in addition to its main focus on metonymic expression in movies and photography. The first part of this work deals with the theory of the reception aesthetics and its main exponents. The second part deals with the relationship between the recipients and the media, specifically photography and movie. The last part of this work deals with the theory of rhetorical figures, particularly metonymy and its special form - synecdoche, and it's application...
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Film and Painting image of Oneiric Genre - The Problem of Interpretation
Malina, Lukáš ; Borecký, Felix (advisor) ; Charvát, Martin (referee)
The subject of the thesis is a comparative analysis of sign production and the interpretation of the film and painting of oneiric or horror genre focused on Vall Lewton's films and their similarity to the painting in creating an atmosphere of uneasiness and fear. Although these works are based on a sign structure, which is an important key to their interpretation, they are not independent of the different interpretations they allow. On the contrary, it seems that the work's intention is to encourage the viewer to complete the art by projecting his own fear into it. This approach is based on Umberto Eco's and Jan Mukařovský's theory of the interpretation, both of which emphasizing the reader's role in understanding the principle of functioning of the work of art. The concepts of the model author and model reader in Eco's theory and the term semantic gesture within Mukařovský's work are sharing numerous similarities.
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Camp Phenomenon and its Manifestation and Forms in Contemporary Popular Music
Hudzíková, Eliška ; Borecký, Felix (advisor) ; Švantner, Martin (referee)
1 ABSTRAKT HUDZÍKOVÁ, Eliška. Camp Phenomenon and its Manifestation and Forms in Contemporary Popular Music. [Magister thesis]. Charles University on Prague. Faculty of Humanities; Department of Electronic Culture and Semiotics. Supervisor: Mgr. Felix Borecký. Professional qualification level: Master's degree. Prague: FHS UK, 2015. This Magister thesis examines the camp phenomenon. Despite the wide scope of the term I will try to come up with a universal definition or several basic definitions which will after serve as a base for my following conclusions. The main source of my thesis is an essay Notes On a Camp written by Susan Sontag. This essay I will apply to contemporary (20th and 21st century) popular music in which I will search for camp signs and campy gestures in the work of independent popular and mainstream artists and performers. The main focus area for this thesis will be primarily visual aspect of their work - costumes, videos, appearance, … The line between campy and not campy is very thin and indefinite, that is why I will try to draw it demonstrating camp signs on chosen samples. I would also try to point out that in contemporary popular culture we consume some forms of camp without being aware that it is actually camp what we consume. KEYWORDS: camp, campy, kitsch, gay culture, popular...
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