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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing activities of Česká Ves primary school
 Blišťan, Adam ; Procházková, Markéta (advisor) ; Ohlídal, Martin (referee)
This master's thesis is focused on connecting marketing and primary schools. Using the primary school in Česká Ves, I demonstrate it is important for school to take marketing activities in mind even on the most basic level of education. Thesis is divided into three parts. In theoretical one I describe marketing mix, basic principles of marketing research and analysis of the environment. Practical part is focused on the Česká Ves primary school and using both primary and secondary marketing research I analyse current marketing activities and marketing mix. In the last part I suggest improvements that school can make to improve components of marketing mix.
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Analysis of the Czech railways and RegioJet services for the route of Prague-Ostrava
 Blišťan, Adam ; Vinš, Marek (advisor) ; Mervart, Michal (referee)
The goal of this bachelor essay is to compare trains RegioJet and Pendolino from the perspective of customers and their satisfaction. The theory part is focused on the origin and the history of the train transportation in the Czech Republic, mainly the route from Prague to Ostrava. Next, I describe the current situation of the railway and there is also a mention of the four railway corridors, which is the result of the railway network modernization. The practical part compares RegioJet and Pendolino from the perspective of offered services and the quality of transportation. The outcome is not definite, each train has their own advantages and both of the companies have plans to improve their trains, so it's expected that they will practically offer the same service by the end of the year 2012. Even the results of the questionnaire offered to travelers were very equable. RegioJet research showed more satisfied customers but at the same time several customers evaluated their service as the worst one, which hasn't happened with Pendolino research. RegioJet offers lower price tickets but the service is exactly the same as the service of Pendolino.
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