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Present position of CRo 3 Vltava in the Czech media landscape
Beran, Rudolf ; Köpplová, Barbara (advisor) ; Maršík, Josef (referee)
Anglický abstrakt k diplomové práci Současné postavení ČRo 3 - Vltava v české mediální krajině Present position of CRo 3 in the Czech media landscape Autor: Rudolf Beran 2012 Abstract This thesis focuses on history of the cultural-artistic radio broadcast in the Czech Republic, its starting points and the subsequent changes that have gradually led to the current profiled form of CRo 3 - Vltava. The CRo 3 - Vltava radio station is presented here as a cultural institution coexisting in the framework of public radios of the other European countries. A special attention is paid, among others, to the Vltava's specifics, aspects of the obvious peculiarity this radio station has within the Czech media landscape. Neither can I omit the radio's cultural function of "culture-creativeness", role in the climate of the current society, factual non-substitutability or privileges of the demanding audience. In the individual sections I present, one by one, the key authors and creators who have taken a crucial part in shaping the CRo 3 - Vltava radio station. The thesis is based on a historical-critical analysis and a form analysis.
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The entry of a company to foreign market
Havelková, Tereza ; Zadražilová, Dana (advisor) ; Beran, Rudolf (referee)
The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.
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