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Cause Related Marketing in the Czech Republic
Balatková, Táňa ; Postler, Milan (advisor) ; Gerbery, Juraj (referee)
This bachelor work deals with Cause Related Marketing in the Czech Republic. Cause Related Marketing presents alliance between a non profit organisation and a business company in order to create a charitable project. At the begining this topic is explained, its history and development is mentioned as well, goals and influences of this marketing actvity are given, different forms and mechanisms of CRM projects and also andvantages and risks of these projects are dealt with. In the next part, some successful case studies are specified and thus show us how efective and beneficial these activities could be. In the last part, the research which was realized by the questionaire is introduced and views, opinions and perceptions on Cause Related Marketing of young people in the Czech Republic are presented.
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The analysis of communication of campaigns against smoking
Balatková, Táňa ; Köppl, Daniel (advisor) ; Baslarová, Iva (referee)
The content of the Diploma "Analysis of Communication Anti-Smoking Campaigns" is firstly the introduction of the issue of social campaigns, its marketing principle and also important elements and aspects which are typical for these campaigns. There is also the presentation of tobacco policy in the Czech Republic and the environment in which we operate. Another important part of the Diploma shows the specific anti-tobacco campaigns and projects that have been realized both in the Czech Republic and the other states and presents analysis of their communication and the key elements and forms which are used in campaigns. Then there is presented a research, which was conducted through a questionnaire and which was answered by 256 respondents. Its main objective was to determine the attitudes and opinions of Czech public towards antismoking policies, their personal experience with specific campaigns and also the perception of policy and consumption of tobacco in the country. Many interesting results emerged from the research. Most of the respondents do not consider anti- smoking policy in the Czech Republic too intense, they also do not trust the effects of anti- smoking campaigns, and they would appreciate harsher and more naturalistic advertising and stricter rules on the use of tobacco and cigarettes.
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Cause Related Marketing in the Czech Republic
Balatková, Táňa ; Postler, Milan (advisor) ; Gerbery, Juraj (referee)
This bachelor work deals with Cause Related Marketing in the Czech Republic. Cause Related Marketing presents alliance between a non profit organisation and a business company in order to create a charitable project. At the begining this topic is explained, its history and development is mentioned as well, goals and influences of this marketing actvity are given, different forms and mechanisms of CRM projects and also andvantages and risks of these projects are dealt with. In the next part, some successful case studies are specified and thus show us how efective and beneficial these activities could be. In the last part, the research which was realized by the questionaire is introduced and views, opinions and perceptions on Cause Related Marketing of young people in the Czech Republic are presented.
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The Content Analysis of Body Image in the International Comparisons
Balatková, Táňa ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The content of the Diploma is the introduction and analysis of body image including historical development, cultural and social impacts and the differences of men's and women's images. The marketing view of this problems and the introduction of interesting campaigns in the body image is important as well. In the next part of Diploma I compare two lifestyle magazines from two different countries -- the Czech Republic and Sweden -- with the help of comparative analysis. The aim of the analysis is to compare the meaningful differences between the body images in both countries, which will appear during the research of the magazines. Thanks to evaluation of a lot of categories the very interesting results developed. The most important of them is the fact that a wide range of multinational advertisements appeared in both magazines. In spite of it some cultural and anthropological differences were discovered.
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The quality of yoghurts in the Czech market
Balatková, Táňa ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
In my work I deal with yoghurts, especially their production, history, legislative. The aim of my work is to explore preferences and values of young people. I concentrated on university students, their consumption of yoghurts and their quality demands. My analysis is based on questionaires and I worked out the graphs which avaluate the students answers.
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