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Analysis of the Marketing Communication in Vitra Koncept s.r.o.
Berková, Lucie ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The goal of the diploma thesis "Analysis of the Marketing Communication in Vitra Koncept s.r.o." is an analysis of current situation of marketing communication in the company and a recommendation for its further better effectiveness. In the theoretical part marketing communication tools are defined, measurements methods of their effectiveness are described and modern tools which are currently used are mentioned. The applied part uses the knowledge from the theoretical part for the description of the company. The last part of the diploma thesis is devoted to summarize the attained knowledge and to suggest particular solution for the company's future practice.
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Educator in Children's Home and Her Role in Meeting the Emotional Needs of Children
BERKOVÁ, Lucie
The thesis investigates how educators in Children's Home family type perceive their educational role. The first part characterizes the institution of children's home from a legal perspective. Secondly, it describes the reasons for placing children to children's home, child development, the problem of psychological deprivation and the role of educator in terms of pedagogy and psychology. The practical part of the research investigates the question of how children's home educators perceive Children's Home family type the specificity of their educational role. The research was conducted by means of interviews and their subsequent analysis. It is concluded that children's home of a family type seems to be a world on the border of an institute and family, which is an emotional burden especially for educators, they put a lot of energy into family relationships with children, but children experience is only as a institute.
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History, present and future of a chateau Chotýšany
Berková, Lucie ; Heřmanová, Eva (advisor) ; Grof, Aleš (referee)
This bachelor's thesis looks at real-estate monuments in danger in the Czech republic, especially in the Central Bohemia Region. The practical part focuses on the particular situation on the historical developement of a chateau, situated in Podblanicko, a tourist region. The chateau is listed among the most threatened real-estate monuments. At the moment it is not being used and due to the lack of interest of the owner its condition is still getting worse. The thesis briefly discusses its history, its connection to the local culture, the impact of the surroundings and provides an analysis of the current condition and suggests a solution.
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