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International Marketing Strategy of a Selected Company
Berková, Lenka ; Sláma, Josef (referee) ; Chlebovský, Vít (advisor)
This thesis serves as a proposal to improve the international marketing strategy in Renishaw s.r.o. The theoretical part focuses on the basic concepts of marketing, communication mix, PEST analysis or SWOT analysis. The analytical part translates the theoretical backgroung into a practical part and an analysis of the internal and external environment of the company is made. Based on the results, a strategy is proposed, which is found in the third part of this thesis.
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Development of Business Activities by Introducing an e-shop
Berková, Lenka ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
Bachelor thesis deals with the development of business activities with the help of an e-shop in the company Truhlářství Berka. Thesis is developed on the basis of theoretical background, which serves as a basis of the analysis for the external and internal environment, which we then sumarize in the SWOT analysis. Based on the results of this analysis, we will propose a solution that will lead to the development fo business activities.
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International Marketing Strategy of a Selected Company
Berková, Lenka ; Sláma, Josef (referee) ; Chlebovský, Vít (advisor)
This thesis serves as a proposal to improve the international marketing strategy in Renishaw s.r.o. The theoretical part focuses on the basic concepts of marketing, communication mix, PEST analysis or SWOT analysis. The analytical part translates the theoretical backgroung into a practical part and an analysis of the internal and external environment of the company is made. Based on the results, a strategy is proposed, which is found in the third part of this thesis.
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Development of Business Activities by Introducing an e-shop
Berková, Lenka ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
Bachelor thesis deals with the development of business activities with the help of an e-shop in the company Truhlářství Berka. Thesis is developed on the basis of theoretical background, which serves as a basis of the analysis for the external and internal environment, which we then sumarize in the SWOT analysis. Based on the results of this analysis, we will propose a solution that will lead to the development fo business activities.
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Development of investment patterns of the sectoral point of view in the Czech republic in comparison with the EU
BERKOVÁ, Lenka
The thesis is focused on the development of investment patterns of the sectoral point of view in comparison with the EU and selected member countries. The aim of the thesis is to bring the industrial structure of gross fixed capital formation in the Czech Republic and compare the founded results with those for the European Union and selected EU member states. The theoretical part deals with basic facts about investment, what they represent, how they are distinguished and what is the importance in the national economy. The practical part deals with the structure of investments in the Czech Republic in terms of material and sectoral in the form of graphs and tables. Then there is noted the comparison of the Czech Republic data with the EU and selected member countries in the shares of total investment to GDP, gross fixed capital formation by industry structure and investment by institutional sectors.
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Of depreciation of assets
BERKOVÁ, Lenka
Bachelor's thesis deals with the issue of depreciation of assets. The aim of this work is to compare methods of depreciation according to the rules of Czech and Austrian principle. In the theoretical part are described the basic facts regarding the long-term assets, who is entitled to amortize, principles and methods of depreciation. In the practical part describes the system that works in the firm. It is made of Czech depreciation on a property and the depreciation of the Austrian with a description of the comparison methods.
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