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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Concept of Communication strategy of the Brand MEDI for 2009
 Bělotová, Jana ; Kopecký, Ladislav (advisor) ; Halada, Jan (referee)
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Concept of Communication strategy of the Brand MEDI for 2009
 Bělotová, Jana ; Kopecký, Ladislav (advisor) ; Halada, Jan (referee)
Detailed record
Marketing planning of regional gallery for fine arts
 Bělotová, Jana ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The master thesis, "Marketing planning of regional gallery for fine arts," consists of two major segments; theoretical and practical. The first includes theoretical bases concerning marketing plans and most importantly, Arts marketing. The regional gallery of fine arts in Zlin can be given a practical definition with special focus on; characteristics, buildings, visitors, competi-tion, current marketing activities etc. The main attribute of this thesis and the initial goal con-sists of proposed communication solutions linked to the plan of exhibitions for the year 2012. Recommended communication regards the nature of exhibitions and using the suitable com-munication channel that finds the target group. The original proposal concerning the lower financial inputs while using targeted communication was proved. The effectiveness of rec-ommended solutions expressed by a higher number of visitors could be proved only after full application of proposed solutions.
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