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Information value and acceptability in weather forecast
Bělohlávková, Kateřina ; Janovec, Ladislav (advisor) ; Palkosková, Olga (referee)
7. SUMMARY This diploma thesis The information value and acceptability of forecasting is divided into a theoretical and a practical part. In the theoretical part the forecasting is described as a product of television newscast. I deal with the fact of forecasting entering the media communication. I deal with the information value that forecasts bring and show the way a piece of information is transferred from a producer to an addressee relating to the process of coding and decoding. I describe the acceptability of forecasts and its elements influencing comprehension. In relation to acceptability, textual linguistics is discussed in a separated subchapter. The last theoretical part deals with semiotics and semantics. These disciplines deal mainly with meaning and sings and that is the reason why they are not important only in the theoretical part but also in an analyzing part of this thesis. The analyzing part is based on semiotic survey analysis dealing with individual components of forecasts (visual, audio and audio-visual). The aim of this thesis is to find out which of components of forecasting brings the highest information value to respondents and which is best comprehensible for addressees. The survey results demonstrate that it is the audio forecasting that has a high information value and brings...
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Weather forecast as communication. Information value and manipulating strategy
Bělohlávková, Kateřina ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
The topic of the Bachelor's thesis is Weather forecast as communication. Information value and manipulating strategy and it is divided into a theoretical and a practical part. The theoretical part provides the explanation of weather forecast, information values, information transmission and its coding, of the problem of manipulation and its strategy. The information is borrowed from technical literature and some articles dealing with this topic. The practical part results from a questionnaire which is mainly focused on the problem of understanding and a right interpretation of the terminology used in weather forecast. On the basis of gained results I try to demonstrate that the apparent manipulation is actually based on wrong decoding of weather forcast and misunderstanding of the forecast terminology. The results are illustrated by quantitative tables and graphs which are followed by my own interpretation. The conclusion of this Bachelor's thesis shows that recipients are not able to decode weather forecast in a proper way. They mostly misunderstand information inserted in weather forecast that leads them to the feeling of being manipulated.
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Information value and acceptability in weather forecast
Bělohlávková, Kateřina ; Janovec, Ladislav (advisor) ; Palkosková, Olga (referee)
7. SUMMARY This diploma thesis The information value and acceptability of forecasting is divided into a theoretical and a practical part. In the theoretical part the forecasting is described as a product of television newscast. I deal with the fact of forecasting entering the media communication. I deal with the information value that forecasts bring and show the way a piece of information is transferred from a producer to an addressee relating to the process of coding and decoding. I describe the acceptability of forecasts and its elements influencing comprehension. In relation to acceptability, textual linguistics is discussed in a separated subchapter. The last theoretical part deals with semiotics and semantics. These disciplines deal mainly with meaning and sings and that is the reason why they are not important only in the theoretical part but also in an analyzing part of this thesis. The analyzing part is based on semiotic survey analysis dealing with individual components of forecasts (visual, audio and audio-visual). The aim of this thesis is to find out which of components of forecasting brings the highest information value to respondents and which is best comprehensible for addressees. The survey results demonstrate that it is the audio forecasting that has a high information value and brings...
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Weather forecast as communication. Information value and manipulating strategy
Bělohlávková, Kateřina ; Janovec, Ladislav (referee) ; Chejnová, Pavla (advisor)
The topic of the Bachelor's thesis is Weather forecast as communication. Information value and manipulating strategy and it is divided into a theoretical and a practical part. The theoretical part provides the explanation of weather forecast, information values, information transmission and its coding, of the problem of manipulation and its strategy. The information is borrowed from technical literature and some articles dealing with this topic. The practical part results from a questionnaire which is mainly focused on the problem of understanding and a right interpretation of the terminology used in weather forecast. On the basis of gained results I try to demonstrate that the apparent manipulation is actually based on wrong decoding of weather forcast and misunderstanding of the forecast terminology. The results are illustrated by quantitative tables and graphs which are followed by my own interpretation. The conclusion of this Bachelor's thesis shows that recipients are not able to decode weather forecast in a proper way. They mostly misunderstand information inserted in weather forecast that leads them to the feeling of being manipulated.
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Activity of the company DHL focusing on DHL Express
Bělohlávková, Kateřina ; Cimler, Petr (advisor) ; Průša, Přemysl (referee)
This bachelor thesis deals with activities of a company DHL and is narrowly focused on one of three divisions, on DHL Express division, which provides express shipments and other related services. The first chapter is entirely theoretical. It describes the development and importance of logistics and best-known methods and technologies in transportation. In the second chapter the company DHL is directly introduced. In the third chapter DHL Express is described in detail and it is examined whether the services are efficient enough and whether the fundamental objective of current logistics is satisfied, satisfaction of a customer.
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