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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of Managed WiFi on B2B market
 Bönischová, Sandra ; Postler, Milan (advisor) ; Křešťák, Tomáš (referee)
This diploma thesis explores the marketing strategy that was used when launching Managed WiFi from O2 Czech Republic a.s. on B2B market. Based on the survey, the critical points of this marketing strategy were identified. The main benefits of the thesis are suggestions and recommendations for its improvement.
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Branding Strategy of a Consulting Company
 Bönischová, Sandra ; Halík, Jaroslav (advisor) ; Pruckner, Karel (referee)
This bachelor thesis deals with branding strategy of a consulting company. The goal of this thesis is to evaluate marketing communications of a specific consulting firm, to compare it with competitors, propose recommendations that will help the company to build their brand, and define the weaknesses which should be eliminated. The thesis was based on a relevant theory, questionnaire, foreign study and competition analysis. The major output of this work is designed positioning, main elements that should be emphasized in the communication strategy based on the needs and desires of the most attractive target group of the company, and also the final draft of a communication strategy itself.
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