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National Repository of Grey Literature

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Affiliate marketing Žlábek, Michal ; Raška, Ondřej (advisor) ; Kunstová, Renáta (referee) This bachelors thesis deals with affiliate marketing, mainly from the partner's point of view, but also from the e-shop's point of view. The aim of this work is to acquaint with affiliate marketing principles, its advantages / disadvantages for both sides and describing key points of implementing affiliate marketing into a website. The majority of written information is gained through my own long-term experiences. The work is logicaly divided into 3 parts: affiliate marketing in general terms, describing succesful programs and sites and the key points of using affiliate marketing. Detailed record

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1	Žlábek, Martin

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