|
|
Cultural aspects of international marketing communications companies L'Oréal and Oriflame
Kredatusová, Petra ; Novák, Michal (advisor) ; Štrach, Pavel (referee)
This thesis is focused on cultural differences and their influence on the usage of marketing tools of specific companies in various markets. The thesis evaluates the effect of the cultural environment on companies' communications with consumers. There are analyzed American, Indian and Chinese websites of cosmetics company L'Oréal and websites of selected brands of consumer cosmetics that come under L'Oréal. In the second part the German, Indian and Chinese catalogues of cosmetics company Oriflame are analyzed. Analysis of selected marketing tools of both companies is mainly based on findings of Geert Hofstede and the studies that follow-up his work and also on findings of Edward. T. Hall. The analysis revealed that both companies have shortages in the adaptation of usage of marketing tools in different cultural environment. Therefore, a proposal of conception that could help to eliminate the shortages and provide a better adaptation of marketing tools in different cultural environment was recommended.
|
|
| |
|
|
Mezinárodní strategie českých podniků
Salvi, Petra ; Dvořák, Jiří (advisor) ; Štrach, Pavel (referee)
This paper examines the research of Bartlett and Ghoshal on managing businesses across borders and applies their findings to the specific Czech context. By doing this, the work briefly examines the historical, cultural and environmental factors that have influenced the development of Czech companies particularly in international markets, to determine the peculiarities of Czech organisations operating abroad; then it suggests and reviews four Czech companies that fit within defined organisational structures.
|
|
|
Problémy aplikace japonského managementu v ČR
Jankotová, Petra ; Dvořák, Jiří (advisor) ; Štrach, Pavel (referee)
This graduation thesis' aim is to help reader realize and understand what makes Japanese companies, especially Japanese management style, so successful and competitive and what problems (challenges) may occur while applying the Japanese managerial techniques in the Czech Republic. Companies teaching and implementing Japanese managerial style were found and evaluated. While giving background information on Japanese economy and manners, basic description of chosen Japanese managerial techniques as well as examples of their usage in companies, the main idea is to find out what the prerequisites of successful implementation of Japanese managerial techniques are, how techniques can be implemented and consecutively describe possible obstacles at the application of the Japanese management in the companies outside Japan. The reason for looking for the prerequisites of successful implementation is the thought that not only managerial techniques themselves (their "technical side") are the key for success. It is also, and very importantly, the way how they are used. It is knowledge what "forces" are driving the success of the techniques. Therefore, in order to understand what the Japanese managerial techniques are and who the people developing and using them are about, I step by step gathered related information and in a summarized form wrote them in this thesis. Analyzing the information I was able to conclude that there are three prerequisites for successful implementation of Japanese managerial techniques. It is firstly a technical side of managerial techniques itself, secondly it is a psychological aspect (learning Japanese management also means learning pieces of Japanese culture and manners and only if that culture is understood and applied, techniques can show they full potential) and thirdly it is hard working.
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
Strategické dichotomie ve vybraném podniku
Pelouchová, Kateřina ; Štrach, Pavel (advisor)
Bakalářská práce Strategické dichotomie ve vybraném podniku je rozdělena na teoretickou a aplikační část. V teoretické části je definována strategie a náležitosti její tvorby, implementace, hodnocení a strategické dichotomie. Strategické dichotomie jsou popsány podle knihy de Wita a Meyera "Strategic Synthesis", která jako jediná představuje strategický management ze syntetického pohledu. Aplikační část charakterizuje jednotlivé dichotomie ve společnosti ELK, a. s.
|
guest ::
RSS feed.