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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Volunteer motivation and care in the RunCzech running events
 Štenclová, Markéta ; Crossan, William Morea (advisor) ; Pecinová, Markéta (referee)
Title: Volunteer motivation and care in the RunCzech running events Purpose: The main aim of this master's thesis is to find the motives contributing to be a volunteer at the RunCzech running events which are organized by the Prague International Marathon. Another goal is to discover how the organizer takes care of their volunteers, and how the leadership and volunteer coordination really works. Method: For this research on volunteer motivation questionnaires were used in electronic Google forms. The link for this survey was sent via e-mail and shared via social networks. The other methods were structural and semi-structural interviews with two employees of PIM, who are responsible for their volunteers during the organisation of RunCzech running events. The results were analysed with graphs and tables in MS Excel. Results: Based on the results the survey suggests more than half of volunteers are motivated by more than one motive at once. The atmosphere during the events and new experiences are two of the most important motives for volunteers. The behaviour of volunteer leaders also has an important influence on volunteer's motivation. The interviews showed that PIM searches for volunteers primarily from high schools. They try to motivate volunteers with the possibility to choose a volunteer...
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Marketing research of spectators satisfaction with Hokejová bitva
 Štenclová, Markéta ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research of spectators satisfaction with Hokejová bitva Purpose: The main aim of my thesis is to analyze how the spectators are satisfied with the offered services provided by organizers of Hokejová bitva and the general satisfaction with each event held in 2013 and 2014, and then compare the obtained information. Based on the results, I suggest some recommendations on possible improvements or changes in the criticized areas, which could lead to increased satisfaction of the audience and possibly to increase the number of viewers in following years of this event. Method: Marketing research was conducted through a quantitative method, using the written and electronic forms of questionnaire survey. Respondents were randomly selected from all visitors of this event. The results are shown in tables and graphs MS Excel in the analytic part. Results: The results of the analysis show that the spectators of Hokejová bitva in 2014 were generally more satisfied than spectators in the previous year. Based on identified insufficiencies in program and in other offered services are suggested possible measures of improvement. Key words: Customer satisfaction, customer, sports event, quality of services.
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See also: similar author names
1 ŠTENCLOVÁ, Martina
1 ŠTENCLOVÁ, Miroslava
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