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National Repository of Grey Literature

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Corporate Culture of Vodafone Czech Republic a.s. Štalmachová, Ivana ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee) Corporate culture is considered as an important idicator of firm's long-term performance. It represents a collection of values, norms and attitudes that are shared in people in organization and that control the way they interact with each other and with stakeholders. First part of the thesis describes corporate culture from theoretical point of view, concretely definition, characteristics and typology of corporate culture, its relation to company's control processes and its changes. Second part of the thesis concentrates on analysis of corporate culture of Vodafone Czech Republic a.s. I paid attention to linkage between corporate culture and company strategy, elements of corporate culture and to its manifestations in internal communication and employees questions. Corporate Social Responsibility issue as an inseparable part of company's culture is analyzed as well. Final part of the thesis belongs to a review of Vodafone's corporate culture with focus on its strength and pros and cons implied. Detailed record

Organizational Culture Štalmachová, Ivana ; Džbánková, Zuzana (advisor) ; Černá, Iva (referee) Firemná kultúra je dnes vnímaná ako jedna z významných zložiek konkurencieschopnosti podniku a spolu s firemnou stratégiou je dôležitým indikátorom jeho úspešnosti a výkonnosti. Bakalárska práca je rozdelená do dvoch častí. Prvá sa zaoberá firemnou kultúrou zo všeobecného hľadiska. Druhá časť je venovaná porovnaniu japonskej, americkej a českej kultúry, pričom za kritéria porovnania boli zvolené Hofstedeho dimenzie kultúr a gender. Detailed record

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