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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
The subjective characteristics of place quality such a topic of geographical education
 Šimková, Alena ; Matějček, Tomáš (advisor) ; Kučera, Zdeněk (referee)
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The subjective characteristics of place quality such a topic of geographical education
 Šimková, Alena ; Kučera, Zdeněk (referee) ; Matějček, Tomáš (advisor)
Detailed record
Proposal of Marketing Mix
 Šimková, Alena ; Formánková,, Sylvie (referee) ; Novák, Petr (advisor)
This Master’s thesis deals with the marketing mix of the language school. Thesis is divided into four main chapters. The first chapter defines the basic marketing concepts and analysis. The second chapter applies the theoretical knowledge to the language school and concludes with a marketing research. The third, most important chapter provides proposals for the necessary changes and finds the viable steps to improve the current marketing mix. The last part concludes the thesis by providing an economical evaluation of the changes proposed in the previous chapter.
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See also: similar author names
1 ŠIMKOVÁ, Andrea
7 ŠIMKOVÁ, Anna
5 Šimková, Adéla
2 Šimková, Alžběta
1 Šimková, Aneta
2 Šimková, Anežka
7 Šimková, Anna
1 Šimková, Anna Marie
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