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Position of the spa town Poděbrady on the Czech spa market
Šimůnková, Monika ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis analyzes and evaluates the position of the spa town Poděbrady, respectively, the largest local spa company Lázně Poděbrady, a.s., on the Czech spa market. The thesis is divided into five chapters. The theoretical part makes an introduction into balneology (basic notions, relationship between balneology and tourism, spa product, management and marketing, the economic benefits of the spa). The next section provides basic information about Poděbrady, development of providing spa services in this town and about the local natural healing resource. In the following chapter, there is an analysis and comparison of spa subjects providing spa services in Poděbrady. The fourth chapter analyzes the position of the spa company Lázně Poděbrady, a.s., on the Czech spa market. Based on the analysis and comparisons, an evaluation of the position of the company on the Czech spa market is made in the final part.
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Tourism analysis in a chosen town (Poděbrady)
Šimůnková, Monika ; Jarolímková, Liběna (advisor) ; Zábranská, Hana (referee)
The bachelor thesis deals with the topic "tourism analysis in the town of Poděbrady". The aim of the thesis is to analyze the present state of tourism in the town and to evaluate the potential for further development of tourism in the town. The thesis is divided into four chapters. The first and the second chapter build the theoretical part and the last two chapters are practical. The first chapter defines basic notions in the field of tourism, the second chapter gives general information about Poděbrady. The third chapter is the analysis itself that includes list of attractions, tourism infrastructure, types of tourism developed in the town, institutions acting in tourism, number and segmentation of tourists, promotion, tourism products and a SWOT analysis. The last chapter evaluates tourism in the town (benefits from tourism, competitiveness) and the potential of the town and its utilization. There are also some improvement suggestions and recommendations and future plans of the town. Almost at the end, there is a comparison of Poděbrady with a foreign town.
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