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Business Plan for Establishment of the Small Company
Šimíčková, Anna ; Fischer, Jan (referee) ; Koudelková, Petra (advisor)
This thesis focuses on preparation a business plan of shop with cheese and another delicatessen. The theoretical part defines basic concepts such as enterprise, entrepreneur or business and specifies legal forms of companies in the Czech Republic. Also it defines business plan, their structure and analyzes performed before establishment of a company. The practical part focuses on creating of business plan shop with cheese and another delicatessen.
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Proposal for Marketing Mix Changes of Selected Hotel
Šimíčková, Anna ; Zejda, Vladimír (referee) ; Mráček, Pavel (advisor)
This thesis focuses on the analysis of the current situation of the selected hotel and it determines proposals for marketing mix changes based on analysis. When processing an overall analysis of the company on the basis of theoretical knowledge. The basis for drawing up its own proposals for changes in the marketing mix is the knowledge gained from the underlying analyses.
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Proposal for Marketing Mix Changes of Selected Hotel
Šimíčková, Anna ; Zejda, Vladimír (referee) ; Mráček, Pavel (advisor)
This thesis focuses on the analysis of the current situation of the selected hotel and it determines proposals for marketing mix changes based on analysis. When processing an overall analysis of the company on the basis of theoretical knowledge. The basis for drawing up its own proposals for changes in the marketing mix is the knowledge gained from the underlying analyses.
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Business Plan for Establishment of the Small Company
Šimíčková, Anna ; Fischer, Jan (referee) ; Koudelková, Petra (advisor)
This thesis focuses on preparation a business plan of shop with cheese and another delicatessen. The theoretical part defines basic concepts such as enterprise, entrepreneur or business and specifies legal forms of companies in the Czech Republic. Also it defines business plan, their structure and analyzes performed before establishment of a company. The practical part focuses on creating of business plan shop with cheese and another delicatessen.
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