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National Repository of Grey Literature

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	Advertising plan of Nordic World Championship in Liberec 2009 Šikolová, Lenka ; Navrátilová, Miroslava (referee) ; Voráček, Josef (advisor) This diploma paper will deal with creating a proposal for advertising plan of Nordic World Championship in Liberec 2009 which will describe in detail efficient solution of advertising aimed at selected target group. The paper should provide insight how to proceed planning on advertising of such event. In the paper will be analyzed the aim of the project, target group - selected in advance, appeals of advertising project, medias, advertising mediums, harmonogram and budget. Method: Description analysis, questioning Results: Selection of appeals, medias, advertising mediums, creation of harmonogram and budget Key words: Advertising plan, marketing mix,target group, message, appeal, media, advertising medium, harmonogram, budget - 4 - Detailed record
	Leading people Šikolová, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) Diploma paper compares theoretical data of questions of leading people with established practice. The information about established practice in leading people was acquired by the help of questioning among managers. The aim of the paper is to evaluate informaion from practice of leading people and to compare them with methods, instructions and recommendations described in theory. Detailed record
	Advertising campaign of chosen sports event Šikolová, Lenka ; Průša, Přemysl (advisor) ; Postler, Milan (referee) Práce popisuje postup stanovení propagačního projektu Mistrovství světa v klasickém lyžování 2009 pro předem zvolenou cílovou skupinu. Práce je pojata jako dopuručení nebo návod pro sestavení propagačního projektu pro podobné akce. Práce je vypracována po jednotlivých bodech propagačního projektu, tj. cíl, cílová skupina, poselství, média, propagační prostředky, harmonogram a rozpočet. V práci je použit dotazníkový výzkum. Detailed record

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