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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Proposal of a Change in the Marketing Mix of a International Consulting Company
 Šenková, Michaela ; Slocík, Ľubomír (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.
Detailed record
Suggestion of a Change in the Communication Mix of a Selected Travel Agency
 Šenková, Michaela ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on the assessment of the current state of the marketing situation at the BUBO travel agency. Through various analyses of both the external and internal environment, the communication mix has been evaluated and corresponding solutions, based on the results of the analyses, have been offered to improve the marketing communication of the company.
Detailed record
Proposal of a Change in the Marketing Mix of a International Consulting Company
 Šenková, Michaela ; Slocík, Ľubomír (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.
Detailed record
Suggestion of a Change in the Communication Mix of a Selected Travel Agency
 Šenková, Michaela ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on the assessment of the current state of the marketing situation at the BUBO travel agency. Through various analyses of both the external and internal environment, the communication mix has been evaluated and corresponding solutions, based on the results of the analyses, have been offered to improve the marketing communication of the company.
Detailed record

See also: similar author names
2 Šenková, Martina
1 Šenková, Miroslava
5 Šenková, Monika
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