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Marketing mix of Czech Taekwon-Do ITF Federation
Štochl, Michal ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study
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Marketing mix of Czech Taekwon-Do ITF Federation
Štochl, Michal ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study
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Marketing research of McDonald's brand image among people of age 15-25
Štochl, Michal ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of McDonald's brand image among people of age 15- 25 years. Objectives: The main objective of this bachelor thesis is to identify and asses the image of McDonald's company brand. The research is focused on young people of age 15-25 years, living in the Czech republic. This is to be achieved by independent marketing research. The research is focused on brand awareness, awareness of its specific elements, market position, associations of respondents with the brand and rating and awareness of particular marketing activities of McDonald's brand. Methods: Marketing research, which has been carried out within the practical part of the thesis, was performed via electronic questionnaires. Results: The research has given answers to all questions raised. The results have enabled the assesment of McDonald's brand image within the target group of people. At the end of practial part of this thesis, all results are given in graphical form. Key words: brand, brand image, marketing communication, marketing research
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Czech Gothic art and its importance for human development
ŠTOCHL, Michal
This bachelor thesis describes fine Arts in the czech lands during the gothic period. It represents the evolution of this art and to point out the possible development of personality through art. The first chapter focuses on the historical events in gothic in the czech lands. The second chapter deals with the actual art and refers to the inner world of artists and the rest of the population. The third chapter describes the development of art in the czech lands. It represents a large number of generated sites and gives rise to their historical context. The fourth and final chapter points to the importance of art education for children and interpretation of symbolic values.
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