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The Proposal of Company Marketing Mix
Stachová, Tereza ; Matoušek, Lubomír (referee) ; Novák, Petr (advisor)
Bachelor thesis focuses on marketing mix of selected company AVEX SPORT s.r.o. The aim is to design a marketing mix using theoretical resources, SLEPT analysis, Porter analysis and polling. The theoretical chapter is devoted to the basic concepts of marketing, marketing mix and marketing research. The analytical chapter contains an analysis of the marketing mix of the company and marketing analyzes of SLEPT and Porter. The benefit of the bachelor thesis is to maintain existing and acquire new customers and thereby increase sales.
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A Draft of a Corporate Financial Plan
Stachová, Tereza ; Baďurová, Olga (referee) ; Karas, Michal (advisor)
The master´s thesis is focused on the elaboration of the financial plan of the selected company for the next four accounting periods. The first part explains the basic theoretical concepts in order to understand the issue. The selected company is introduced, a strategic and financial analysis is performed. In the last part of the paper, a financial plan for the period 2019-2022 is proposed in an optimistic and a pessimistic variation. Finally, an evaluation of both options of the financial plan is made.
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The Proposal of Company Marketing Mix
Stachová, Tereza ; Matoušek, Lubomír (referee) ; Novák, Petr (advisor)
Bachelor thesis focuses on marketing mix of selected company AVEX SPORT s.r.o. The aim is to design a marketing mix using theoretical resources, SLEPT analysis, Porter analysis and polling. The theoretical chapter is devoted to the basic concepts of marketing, marketing mix and marketing research. The analytical chapter contains an analysis of the marketing mix of the company and marketing analyzes of SLEPT and Porter. The benefit of the bachelor thesis is to maintain existing and acquire new customers and thereby increase sales.
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Reproductive health of adolescent girls.
ŠTACHOVÁ, Tereza
This thesis deals with the reproductive health of adolescent girls. Reproductive health is a relatively young concept, its issue is topical and should be the prime concern of the whole society. The theoretical basis of this thesis was to show the essential concept of reproductive health among adolescent girls with a specific focus on the latest problems. Therefore, the introductory part is divided into several subheads. First of them is addressed to reproductive health. It includes an introduction to the reproductive health problems, a brief description of women´s reproductive organs, basic information about the menstrual cycle and personal hygiene. The second subhead is addressed to factors that damage the reproductive health. Attention was focused on gynecological infections, sexually transmitted diseases, cervical cancer and breast cancer. In the third subhead were analysed maturing problems focused on physical and mental changes, the development of sexuality, adolescent risk behavior syndrom and information about contraception. The last subhead pays attention to education by a midwife. It contains the theoretical basis of training and efficiently focuses on reproductive health education. Three study objectives were determined. The first one was to explore the level of knowledge of reproductive health among female students of secondary grammar schools and secondary vocational schools. For this objective was chosen Hypothesis 1: Female students of secondary grammar schools have better knowledge about reproductive health than female students of secondary vocational schools. The second objective was to learn what are the main sources of information for above mentioned students. For this objective were chosen two following hypothesis. Hypothesis 2: The main source of information about reproductive health among female students of secondary grammar schools is professional literature. Hypothesis 3: The main source of information about reproductive health among female students of secondary vocational schools is the internet. The third objective of this thesis wasto compare how female students of various secondary schools are informed about sexually tramsmitted diseases. For this objective was set Hypothesis 4: Female students of secondary grammar schools have more information about sexually transmitted diseases than female students of secondary vocational schools. Data collection was carried out by quantitative research method and its technique was used for questionary creating by the author of this work. The research was proceeded at two secondary grammar schools and two secondary vocational schools in South Bohemia Region. The questionaries were distributed in March 2015. The total number of female respondents involved 160, 79 of secondary vocational schools and 81 of secondary grammar schools. The collected data were processed in Microsoft Excel 2010 program. Chi-square test with 5% level of significance was used for verification of hypothesis validity. The research results showed that female respondents of secondary grammar schools have better knowledge about reproductive health than the ones of secondary vocational schools. Family acted as the main source of information about reproductive health in both groups. There are no differences at respondents´ knowledge in the area of sexually transmitted diseases. Based on the research analysis, Hypothesis 1 was confirmed, the other specified analysis were refuted. With respect to the research results, it would be appropriate that midwives give more attention on education of girls in the reproductive health area. They should primarily emphasize education of adolescents in area of sexually transmitted diseases. Together with it, they should focuse on education in breast self-examination. This bachelor thesis can serve as teaching material for future students of Midwifery. It can also be used as a basis for preparing lectures for adolescent girls.
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