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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The competition analysis of the Toilet paper market in the Czech Republic
 Vrbová, Lucie ; Stříteský, Václav (advisor) ; Šálený, Petr (referee)
The thesis deals with the Toilet Papermarket in the Czech Republic with a focus on competitive analysis. The aim of this work is to formulate recommendations for the Kleenex brand toilet paper, which should be taken into account when creating marketing plan. The theoretical part is focused on the theory of competitive analysis. In the practical part of the theory is applied specifically to the analysis of competitive market toilet paper in the Czech Republic for the use of retail data and knowledge from long-term observation of the market.
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