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The Application of Marketing in a Veterinary Clinic
Bartůňková, Vendula ; Procházková, Markéta (advisor) ; Řezáč, Jiří (referee)
This Bachelor Thesis consists of two main parts. The first part, theoretical, describes basic marketing terms such as marketing, marketing mix, SWOT Analysis and also provides theoretical description of the process of mystery shopping. The second part, practical, analyzes marketing activities of veterinary clinic Zelená liška. At first, the veterinary clinic is introduced together with its short history description. After that, the competitive landscape is analyzed through the method of mystery shopping and the current marketing activities are assessed with the help of questionnaire. Based on the results of those two research methods, recommendations for veterinary clinic Zelená liška were proposed.
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The Relationships Between Czech and French Surrealists
ŘEZÁČ, Jiří
The core of this work is research and analysis of documents, correspondence, memoir, and secondary reflection of relations among Czech and French surrealists, primarily from the area of literature. Attention is paid both, the Le grand jeu group and the group around Andre Breton. Based on comparisons and analysis that have been carried out, formation of mutual discursive dominant is described, together with way of their period interpretation.
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