|
|
Media Construction of the Past: Image of the Period of Normalization in the Czech Non-fiction Television Shows after the Year 2000
Červínová, Adéla ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The diploma thesis "Media Construction of the Past: Image of the Period of Normalization in the Czech Non-fiction Television Shows after the Year 2006" looks into media construction during normalization period in television shows, which mark themselves as journalistic. The two following methods are used to analyze chosen thematic units broadcasted between the years 2007-2012: quantitative content analysis and semiotic analysis. Content analysis besides other things provides information about the frequency of occurrence of specialists in the field of social sciences, both movies and period footage as well as Slovak speaking people in non- fiction television shows such as Retro, Historie.cs, Víkend and Střepiny. Semiotic analysis notices denotative meaning of two examined units as well as opening jingle of Retro and Historie.cs shows and subsequently interprets used components. Based on this interpretation myths associated with construction of both normalization and the past are deciphered. Chapters dedicated to research are complemented by methodological part, which familiarizes with the technique of researches and explains differences between quantitative and qualitative methods, as well as the theoretical part, which brings insight into media representation, media construction, and relationship...
|
|
|
Marketing Communication of the National Museum in Prague in the year 2010
Červínová, Adéla ; Dolanský, Pavel (advisor) ; Halada, Jan (referee)
This Diploma Thesis "Marketing Communication of the National Museum in Prague in the Year 2010" deals with communication activities of the National Museum in Prague during the whole year 2010. It focuses on a wide range of communication channels and means typical for marketing communication by which the museum presents itself to the wide public. The thesis is based on the premise that this cultural institution of international importance applies art marketing methods not only to increase the awareness of its existence but also maintain its goodwill, gain new customers and popularize the sphere of cultural heritage of the Czech Republic. Attention is paid to the impact of the Museum's communication to its image in the media, current positioning and its influence on communication strategy. The description of communication strategy results from current communication mix consisting of advertising, direct marketing, promotion and public relations activities. Significant attention is devoted to one of the main activities of the Museum - exhibitional activity. On the example of the successful exhibition - "Story of the Planet Earth" there is researched the communication related to the exhibition including all accompanying programs and materials. In relation with the creation of added value - this...
|
guest ::
