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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Product analysis of Cedro sole ltd. company
 Čekan, Viktor ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
This thesis analyses products of Cedro sole ltd., which is a company operating on nail care market in Czech Republic. Theoretical part defines basic terms and brings basis important for practical part. Practical part deals with company presentation, customers and the market company's operating on. This is followed by company's surroundings that describe the current situation on the nail care market. Marketing mix analysis shows ways of price setting, organisation of distribution and the ways of communication. All this is followed by product analysis of the sales numbers, revenues and margin during the studied years. Last part is focused on recommendations to improve sales numbers and market position.
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Marketing mix analysis of Moto Morava company
 Čekan, Viktor ; Kališová, Libuše (advisor) ; Stříteský, Václav (referee)
Bachelor thesis deals with marketing mix of Moto Morava Company that is dealer of Opel cars. Theoretical part describes and analyzes individual instruments of marketing mix. Practical part is focused on product analysis, models of Opel cars their sale ability and often demanded modifications, then ways of price forming, distribution and services jointed to it and the ways of communication that Moto Morava uses. Deficiencies are also mentioned in this part. Practical part is ended with summary and recommendations for changes.
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