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Expansion Plan for a B2B SaaS Company into New English-Speaking Markets
Yesilkutuk, Emre ; Zich, Robert (oponent) ; Šimberová, Iveta (vedoucí práce)
This diploma thesis seeks to evaluate the viability of expanding a US-based B2B SaaS company that offers Warehouse Management Systems into English-speaking markets, with a particular focus on the Canadian market. The study will assess whether the company is ready, both financially and operationally, for such an intricate expansion effort. The thesis will address the research question by developing a detailed expansion strategy that includes market entry modes, marketing approaches, cost analysis, and budget planning for market entry.

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