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Business Plan Proposal for a Company
Holický, Frederik ; Milichovský, František (oponent) ; Konečná, Zdeňka (vedoucí práce)
The subject of this work is to create a business plan proposal for development of a company focused on recycling tires and making them into crumbs which are used to create materials for building new roads and other products. The theoretical section includes a literature review on the problem of strategic planning and its relationship with production business strategy, as well as specifics of small family business management and B2B market orientation. In the analytical section, selected analytical-research methods are used with the goal of identifying key factors in the context of the company environment, assessing the current state, and identifying internal and external factors. With the use of Marketing mix, PESTLE, Porter's Five Forces Framework, SWOT, it was determined what are the directions that the company should be heading. The last part contains outcomes of this work is a business plan created and some of the future steps are better to see.
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