|
|
Industrial heritage as an activ element of tourism
Janouchová, Veronika ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
This study is focused on the relationships between tourism and industrial heritage. One of the main issues discussed in this study is the definition of industrial heritage from the economic perspective, as it has been considered as problematic task. The study is concerned with positive social-economic impacts of industrial heritage on its surroundings by using particular tools such as destination management. Moreover, the study investigates the opportunities of improving the level of regional development by highlighting the cooperation between tourism and industrial heritage spots as leading activities to creation of touristic tours. The objective of this study is to prepare the effective proposal of "Industrial heritage tour in Pardubice region", to define weaknesses and opportunities in the tourism industry in this region and to propose the solution in this tour.
|
|
|
Art house cinemas in Brno
Řeháková, Petra ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor's Thesis describes the Art House Cinema situation in Brno, Czech Republic, especially in relation to the findings from the book Sure Seaters: The Emergence of Art House Cinema from Barbara Wilinski and analyses other related things that affect Art House Cinemas, such as the movie distribution network, film festivals, the emergence of art house cinema in the US and history if cinematography in the Czech Republic. There is only one art house cinema in Brno, the Art Cinema. It was founded in 1914 and its programme compared to other cinemas in Brno is very unconventional. Just like in the case of other art house cinemas its regular visitors are people who do not go to the cinema for pure entertainment but seek further values in cinema, like education. The average number of visitors in 2011 was comparable to other small cinemas in Brno. The cinema was digitalized towards the end of 2011 and this will allow the cinema to screen movies earlier after they are released to distribution. According to the director of Art Cinema, Mr. Daniel Zásměta, the cinema has a great potential to appeal to the younger population, mainly students, but has so far failed to reach them. The reason behand that might be in part due to its insufficient digital marketing and its weak social presence. The upcoming changes and the recent digitalization however have a chance to impove the situation and bring more visitor to the cinema, from all ranges of audiences.
|
|
|
Film Kitsch in Contemporary Czech Cinematography
Peňásová, Anna ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
The subject of this bachelor's thesis is aimed at the role of kitsch in contemporary Czech cinematography. The result should answer the question, if the film popularity is connected with its kitsch or not, and mainly what is the position of kitsch in contemporary Czech film. The theoretic part summarizes definitions of kitsch and outlines the situation in contemporary Czech motion picture industry. The practical part is comprised of analysis of top ten the most popular Czech films from 2010 given their kitsch using the theory of kitsch by aesthetician Tomáš Kulka.
|
|
|
Dramaturgy and financing of the art house cinema Svetozor
Tůmová, Barbora ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor thesis analyzes the phenomenon of art house cinema with a focus on its programming and financing. Its aim is to provide an overview of the historical and contemporary perceptions of art film, the emergence of art house cinema and the various possibilities of funding through public or private support. The practical part of this thesis submits detailed insights into the programming and financing of Svetozor, an art house cinema in Prague. The text demonstrates that the attraction towards art house cinema is not only due to the specific programming of art films and furthermore that the presentation of alternative culture does not necessarily require financial dependence on public funds.
|
|
|
Socio-economical impact of European Capital of Culture on regional development
Vostrovská, Pavla ; Macháček, Jaroslav (advisor) ; Tyslová, Irena (referee)
This diploma thesis studies culture as a potential factor of a town development. The effects of the culture and its action of a town development are described on illustration of impacts of the project European Capital of Culture. There is foreshadowed how this project affects an economic situation, as is employment, various economic indicators, a town budget or possibilities of a draw from external financing arrangements. Last but not least there are mentioned effects which the culture has in a sphere of social areas, a competitive advantage, or a landscape planning.
|
|
|
Marketing of Functionalist Sights in Tourism
Brdíčková, Jitka ; Černá, Jitka (advisor) ; Tyslová, Irena (referee)
The aim of this thesis is to suggest an efficient marketing strategy for the use of functionalist sights as part of national heritage. This architecture from the first half of the 20th century has a large potential for both local inhabitants and tourists. The final suggestions are based on analysis and survey. The main solution of the problem is to improve marketing activities and communication with the potential tourists.
|
|
|
Cultural events in the organization and management of corporate congresses
Janečková, Markéta ; Patočka, Jiří (advisor) ; Tyslová, Irena (referee)
The aim of this bachelor's thesis is to introduce different types of events and present detailed description of the process from the preparation in beginning to final evaluation, based both on personal experience as well as existing industry standards. Practical part focuses on preparation and progress of two different-sized events - a conference and a film festival. Both events are thoroughly discussed at every stage and final comparison of the two is presented.
|
|
|
The history, reconstruction and use of culture monument (The case study of the auditorium Gymnázium Benešov)
Pokorný, Matyáš ; Heřmanová, Eva (advisor) ; Tyslová, Irena (referee)
Gymnasium Benešov is a very significant educational institucion in the city. Its history is closely linked to the order of piarists, who came into the city in the early of the 18th century. They established a colliage here and started a school teaching. The existence of the order then played a very important part in cultural development of the city and its inhabitants. In 1907 a new neo-renaissance building was constucted for this institucion, because the number of students was ever growing. One part of the new building was a baroque chapel with seccesion wall paintings. During the last century these paintings met a very complicated but remarkable history. The central themes of these paintings were strongly religiously oriented and were therefore in conflict with political power, which came after the Communist revolution in February 1948. So it happened that they were painted over and for several decades disappeared from the world. They disappeared, but were not lost nor completely forgotten, under a layer of white paint they only rested, waiting patiently for the day of their re-discovering. It eventually took place in the reconstruction of the chapel, which was carried out in the school year 2006/2007 on the occasion of the building's centennial celebrations. Let us now together in the footsteps of the reconstruction, let us examine what preceded it, what diffficulties it met and what results it finally brought.
|
|
|
Image and Corporate identity in relation to cultural institutions
Janáč, Pavel ; Tyslová, Irena (advisor) ; Hucková, Barbara (referee)
This bachelor thesis called "Image and Corporate identity in relation to cultural institutions" is engaded in the first part to meaning of CI in theoretical level. Also is trying to compare all the methods, procedures and general rules of CI with cultural sphere and determine any differences. In the second part is presented practical example of corporate design of cultural institution. Presented and analyzed is Centre of Contemporary Art DOX in Prague.
|
|
|
Towers and outlook-towers as socio-cultural and economic phenomenon
Mikšovský, Marek ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This thesis deals with the phenomenon of towers in the Czech Republic. Its objectives are to describe the situation in the past, present and outlined the situation is in the future. Further work defining the concept of towers, observation towers by specifying the use of materials in their construction explained the socio-economic and other conditions of their construction in times past and present, and recommends how to finance the tower, operate and maintain. Other aspects are described, the threat and devastation of towers, linking the phenomenon to other towers nationwide phenomenon, which is cottaging and weekend housing and development of the plan itself and the tower project. In the final case study is drawn so far hypothetical, but entirely feasible in the future concrete tower project in which are used and methods of the management, financing and marketing.
|
guest ::
