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Cultural monuments as Locations for Film Production
Pospíšilová, Martina ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis deals with possibilities and conditions of using cultural monuments as locations for film or television production. Its aim is to describe in detail the process of film making on cultural monuments. First of all it focuses on the definition of terms such as cultural monument or location manager, which is the profession that is closely connected to the film shooting on monuments. The thesis describes how The National Heritage Institute deal with shooting on monuments in their ownership. After that the thesis describes the connection between film production and tourism to monuments. The practical part of this thesis explains in detail how the Točník castle uses film shooting. The text demonstrates that film as a mass medium has the potential to increase the attractiveness of the cultural monument. The thesis uses books, interviews and related websites as the sources of information.
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The causes of the existence of endangered buildings in city centres, significant historically or architectonically.
Tomková, Kateřina ; Novák, Zdeněk (advisor) ; Tyslová, Irena (referee)
The bachelor thesis is focused on the problem of endangered buildings, significant architectonically or historically. The aim is to map legal, economic and social situation within the Czech republic and deduce what are the main causes to this problem. The theoretical part of the thesis is focused on the forms of ownership in the Czech republic and the legal actions that are accessible for the authorities. It also concentrates on the social aspect of this issue. In other words, standards, values and normative system the citizens have developed. It also covers the economic point of view, considering architectural heritage as a part of the market. The practical part includes two endangered buildings, its history, former function, changes in ownership, socialism era, privatization, current owner and their intention and current state. Finally, it draws the options for future development.
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Vztah kongresového cestovního ruchu a kultury v ČR
Pašková, Pavlína ; Tyslová, Irena (advisor) ; Švarc, Daniel (referee)
Congress tourism is one of the most progressive types of tourism. It is determined by many specifics. I deal with those in detail in my work. The Czech Republic has very good conditions for its development for several years and is one of the world's most successful convention destinations. The potential of this sector, however, is not only economic benefits but may also have an impact on regional development and socio-cultural environment of the destination. This thesis deals with the potential of cultural services for the congress program and the prerequisites for their use. Then I focus on the impact of this industry in material culture, especially the possibility of using historical buildings. The aim of this paper is to demonstrate the potential for congress tourism in the Czech Republic and to determine its impact on the cultural environment. I believe that my conclusions may be useful for providers of cultural services, municipal units and other students of Arts Management.
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Preparation of an exhibition in a private commercial gallery
Petkevičová, Anežka ; Tyslová, Irena (advisor) ; Janištinová, Anna (referee)
Private commercial galleries play a key role in the art market and their importance is undeniable. The operation of these institutions in the Czech Republic is a relatively unexplored topic. This bachelor's thesis is about the preparation of an exhibition in a private commercial gallery. In the first, theoretical part the different types of institutions of art are described and terms such as private commercial gallery and contemporary art are defined. The next chapter describes various steps that are related to the preparation of an exhibition. In the practical part, these steps are illustrated with examples of exhibitions in three private commercial galleries in Prague -- Jiri Svestka Gallery, Hunt Kastner Artworks Gallery and The Chemistry Gallery. The thesis demonstrates that the preparation of the exhibition in a private commercial gallery has a number of specific features as compared with other art institutions and that in many aspects it differs between private and commercial galleries themselves.
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Analysis of railway station restaurants in Prague and surroundings
Smrčina, Michal ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
The thesis focuses on the very particular phenomenon of railway station restaurants in the territory of the Czech republic. Firstly, it defines terminology and proceeds to classification of various railway station restaurants. It continues with a short glance at history of the railway station restaurants as relics of former coaching inns and studies transformation of its role in society. The thesis is also concerned with legislative background of these restaurants. Following part tries to answer the question about their sustainability and viability and tries to see their possible future. Practical part shows us the state of contemporary railway station restaurants these days in Prague and surroundings. It delves into the problems which their owners face and aims to find reasonable proceedings. It applies the data from theoretical part on the particular restaurants and gathers rough economic entries. The text is accompanied with image appendices and photos. The data from the field research are used in a tab and map to achieve easier comparison and analysis.
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Archaeological parks and archaeological open-air museum in the Czech republic
Bražina, Jan ; Novák, Zdeněk (advisor) ; Tyslová, Irena (referee)
The way of presenting of both tangible and intangible cultural heritage has undergone a dramatic change during the last century. It has shifted from the simple displaying of inanimated artefacts towards an interactive link between the artefact and the visitor. Moreover, cultural heritage exhibitions are no more a matter exclusive for traditional museums. Archaeological open-air museums as well as archeological parks became a very suitable platform for presenting cultural heritage as they combine several approaches: experimental archaelogy, reconstruction and living history. Besides this effective didactics are these institutions significant in supporting the tourist industry as well. The aim of this work is to analyze both the educational and economic potencial of these institutions situated in the Czech republic. Some of the possible management risks are briefly mentioned in the end.
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Product of cultural tourism in Hořice
Chmatilová, Jana ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim is to demonstrate the connection between tourism and culture as well as highlight their link to economic and social spheres. Another objective is to confirm or disprove the following two hypotheses. Hypothesis 1- Cultural product is the main motivating component to participate in tourism. Hypothesis 2- Cultural product develops potential of tourism. Objectives and hypotheses were evidence by research, statistical data, strategic document, internet sources and consultations with experts. The work is divided into theoretical and practical part. The practical part is focused on the cultural product in Hořice, where the situation of cultural tourism is mapped. The hypothesis were confirmed by practical example of cultural product in Hořice and through expert knowledge of research and literature and statistics.
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Vliv revitalizace památek na společenský život v obci, na příkladu Dolních Počernic
Holáňová, Andrea ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim of the thesis is a description and characterization of the most important impacts and effects which are associated with the renewal of monument. The renewal has a huge impact on the monument itself. It is a way how to preserve the existence of monument for the future. When the monument is integrated again into a contemporary community, it brings new economic benefits which give the monument a new sense of being and give it the chance to be conserved and protected for next generations. This new economic role of the monument has to be considered only with the respect to its historical and artistic value. The existence of monument affects also its surroundings in many ways. Monument has an obvious impact on landscape, the view of horizon and also influences the quality of life of people living in the vicinity. Monument can enrich leisure time of local people or turists. It can be also the key factor for developing of tourism, incoming investments and prosperity of this locality. Monument could not be considered in isolation of its surroundings because it creates together a complex which influences the monument, and on the other hand, which is influenced by the monument.
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Corporate culture in cultural organizations
Drexler, Martin ; Tyslová, Irena (advisor) ; Hucková, Barbara (referee)
This bachelors thesis deals with the corporate culture and its forms in organizations that deal with cultural goods. This work describes particular cultural project from the aspect of two different approaches to corporate culture of two entirely different entities, first is the Prague's non-profit organization and second is a private company. Paper offers a definition of the two corporate cultures in two different types of organizations and also the analysis of their basic elements, which at the end, merge into a single cultural system. All the individual characteristics of different business environments are put into a broader context, where they are drawn to their particular impact on internal and external business processes in relation to the described cultural project. In the first theoretical part are basic concepts such as corporate culture, cultural organizations etc. The practical part of the text is focused on the specific case of a conflict of two different corporate cultures.
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Winter Art Academy – the student project
Slapničková, Hana ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
This bachelor thesis deals with the topic of a student project realized by the students of Arts Management. The purpose of this bachelor thesis is to support realized action with theoretical principles from the point of view of marketing, management and project management. The thesis consists of three main parts. Theoretical part as well as practical part is to be found in every part of the thesis. These parts describe working methods of the students during producing of the Winter Art Academy project. Proportional part of the text is also focused on the theory so that it enables the reader to compass all relations and to understand actions of the students in the practical part. My aim is to support realized action with theoretical principles from the point of view of marketing, management and project management and furthermore defending of the student project as a significant teaching device.
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