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Australian culture and its effect on business negotiations
Blažík, Radek ; Boučková, Jana (advisor) ; Skokanová, Dagmar (referee)
The aim of the thesis is to outline the basic theoretical frameworks and concepts of cultures and cross cultural communication and interaction followed by a description of the national culture of Australie and its effect on the Australian business environment. When finished the thesis can be used as a guide for businesses trying to expand their activities to Australia or for individuals, who are interested in the Australian culture itself. Readers of this paper will be intruduced to the latest concepts to cross cultural management and communication, such us Intercultural Effectivness and Cultural Intelligence. Focus is also devouted to the issue business negotiations in culturaly diverse environments. The paper tries to provide the reader with a complex understanding of the australian culture. This is done through the characterizing of aspects that have the biggest influence on a countries culture, such as history, demografics, climate , education etc. Another part Another part of the thesis is a quick introduction to the macroeconomic conditions of Australia. It should give the reader a general idea about what the structure of the australian economy is like, how the taxation system works and what some investment possibilities on the australian continent are.
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The importance of body image marketing
Rašková, Barbora ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The Diploma thesis deals with the importance of body image marketing. Thesis depicts concept of body image, its evolution in time and the influence of media on people's self-concept and self-evaluation. The practical part is focused on content analysis of front-pages of specific magazine in given time period. Independent chapter concerns with analysis of consumers via data from MML-TGI database.
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Internet advertising
Popelová, Veronika ; Skokanová, Dagmar (advisor) ; Kováčik, Petr (referee)
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.
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Market analysis of ecological agriculture products in the Czech Republic
Valenta, Ondřej ; Skokanová, Dagmar (advisor) ; Starý, Jiří (referee)
This thesis is focused on market of ecological agriculture products in the Czech Republic.After first part every reader should know basic facts about evolution of the market, its current position and expected development. Second part includes consumer bahviour research. During the research every respondent was given particular questions. Their answers were properly analyzed and became the very heart of the thesis, which finally enlightens about problems directly connected with the market.
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Marketing targeted at child
Boháčková, Lenka ; Skokanová, Dagmar (advisor) ; Štědroň, Bohumír (referee)
This bachelor dissertation focuses on marketing targeted at child consumers. It try to inform about the theoretical aspects of targeted marketing and the types of advertisment, with whom the child may encounter. Finally, also points to legislation relating to the creation and operation of advertising messages. The dissertation focuses on the psychological aspects of the impact of advertising on children. It also include research aimd at evaluating the perception of commercial communication by children today. The research also examine children's attitudes and purchasing behavior.
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Multilevel marketing
Trübenekr, Jakub ; Boučková, Jana (advisor) ; Skokanová, Dagmar (referee)
This study introduces the origin, futher development and the recent form of multilevel marketing within Amway, corp. The author also describes fundamentals for building a distributor network. There is author's experiences and evaluation of the future of networking in the end.
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Marketing research focusing on sex education of youth people
Cabrnochová, Eva ; Skokanová, Dagmar (advisor) ; Prouzová, Zuzana (referee)
Aim of this thesis was to determine by using a questionnaire what information sources young people use to find information on sexual and reproductive health. Than, based on these findings, to find recommendations for non-profit organization that operates in this field. The Theoretical Part of the thesis is focused on theory of marketing research and sex education. The practical part is focused on the evaluation questionnaires, hypotheses and then to the recommendations for non-profit organization.
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Importance of Body Image Marketing
Hejdová, Miroslava ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
Objective: Body image may be regarded as a very useful tool in marketing strategies. In the theoretic part of the thesis, body image topic is discussed from the women and men's perspective. Main aspects which could be used in marketing are stressed. 1) The first aim of the thesis is to support or explode a theory about current slim ideal in women and athletic body in men and furthermore struggling of men and women to fulfill this ideal by dieting or exercise. 2) The second aim is to find how exactly body image is used in printed adverts on cosmetics, medicines, food supplements and medical devices distributed in pharmacies. Methods: Questionnaire study, analysis of adverts on leaflets. Results: Aim 1: A total of 43 subjects were included in the study, 28 females, 15 males. The majority of subject had university education (35 subj.), none of the subject had only basic level of education. The most frequent residence included Prague (30 subjects). Two hypotheses were statistically confirmed in the study, i.e. Hypothesis 7: Women more than men are aware of the fact, that advertisements do influence their feeling about what they want to look like (p=0.004) and Hypothesis 13: The desire to loose weight is dependent on age (p=0.002). In women, slim body is preferred, while in men the best body would be athletic one. Aim 2: The percentage of total area which aimed at body image differs substantialy within the analysed sample (minimum 4%, maximum 36% of total area of the leaflet). Body image is most frequently used in adverts on cosmetics. In general, it seems, that the area dedicated to body image is very similar across all cathegories. Most of the adverts showed woman's body or its parts. If a man was shown, it was always in a particular social role (a father, a grandfather). Conclusion: Basic presumptions and hypotheses about body image of men and women in our society were confirmed. In line with published literature data, the women's ideal would mean a slim lady who takes care of herself. In men, it is a tall handsome browny man with friendly nature. A certain pilot study into printed adverts on various products sold in pharmacies also confirms wide use of body image in advertising on cosmetics and also over the counter sold medicines. Also in this part of the thesis a compliance with literature-published data concerning use of body image in advertising was found.
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Web presentation concept of Pfanner
Havlíčková, Kateřina ; Vávra, Oldřich (advisor) ; Skokanová, Dagmar (referee)
This thesis focuses on marketing communication on internet, also on specifics of internet as a communication medium and shows a wide range of possibilities how to use various online tools in marketing communication. Second part of this publication describes and analyses web presentation of Pfanner company which is evaluated according to given criteria. Recommendations are given on the basis of this analysis and comparation with competition.
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