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Business plan focusing on the choice of legal form of business
Aubrechtová, Michaela ; Pevná, Jana (advisor) ; Dvořák, Jiří (referee)
The main aim of this graduation theses is to make the draft of the business plan and evaluation of its feasibility for Květinové studio (The flower shop) Bellis in Havlíčkův Brod. Decision about appropriate legal form of business is also made. Another aim is the comparison of two kinds of legal form (limited liability company and natural person - entrepreneur) for business launching, and making financial plans for them. Then analysis and evaluation, which legal form is more suitable, is worked out. Output of this graduation theses is also an assessment if this business plan that is focused on providing services in flower desing area. Current situation, competition aned legal requirements are taken into consideration and also a chance of this project to survive or succeed.
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Opportunity and feasibility study
Černá, Kristýna ; Dvořák, Jiří (advisor) ; Syrovátka, Oldřich (referee)
The theme of this master´s thesis is a feasibility analysis of planned construction of an enviromentally friendly hotel in the Czech context on the example of Yves Rocher company. The reason for choosing this topic is my interest in the enviromental pro-tection and an effort to point out the advantages of implementing the principles of enviromentally aware into the company´s own strategy. The thesis focuses on the interests of potential clientele and the level of viability of the future accommodation facility with the goal of verifying whether there is realistically a chance of profitability of a project involving the construction of an enviromentally friendly hotel in the Czech enviroment. A complete analysis is carried out during the pre-stage to determine the above mentioned aspects and it´s main focus is an opportunity study and feasibility study. Public opinion data was gathered using a survey among 160 independent respondents. SLEPT analysis was used for a detailed analysis of the external environment of the enviromentally friendly hotel. It´s technical functionality allows detailed characterization of each segment including the impacts that any action in those given segments can have. These impacts can be a key indicator for establishing the required market stability. The SWOT analysis was used for the final summary of the gathered results. This summary was then implemented in the Logical Framework approach with the goal of final recapitulation of the project´s design.
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Business Plan for Establishment of Private Nursery School
Dundáčková, Tereza ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The thesis is a proposal of a business plan for the establishment of private nursery school in the Czech Budweis. Private nursery school shall be established as a limited liability company. The business plan is based on market needs, analysis of the market and the local market, which is characterized by excess demand for the services of pre-school education of their existing capacities. Feasibility and viability is based organizational, marketing and financial plan mainly. Own market space, where competition is eliminated from the game captures the Blue Ocean Strategy.
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Attitudes and Values in different Cultural Environments
Petrovová, Nina ; Kincl, Tomáš (advisor) ; Dvořák, Jiří (referee)
In the theoretical part of the master thesis are basic definitions related to the culture, cultural differences and approaches to measuring them. The key method in measuring cultural differences is the Hofstede's 5-dimensional model which is the basis for the further processing of secondary data from the Mindreader study. The goal of this work is to analyze how culture affects people's concerns regardless of how these are concerns affected by technology. The countries involved in the cultural analysis are divided into four groups according to indexes achieved in various dimensions. For each of the dimensions, there are hypotheses that are tested by Pearson´s statistical test of independence. The same statistical procedures are used for selected technologies and their impact on the life concerns.
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Entry of Manufacturing Firm to the EU Market
Filimonov, Anton ; Dvořák, Jiří (advisor) ; Novák, Michal (referee)
This diploma thesis considers the possibility for Ukrainian manufacturing company entry into the Czech market. The diploma thesis aim is to analyze the possibility for the Ukrainian company entry to the Czech Republic and to choose an optimal form of an entrance. And on the basis of these results to offer the standardized method for the entry of the Ukrainian company into the European market. For achievement of the diploma thesis aim the most used methods are analysis, synthesis and comparison. Main analytical tools are Porter's five forces analysis and PEST analysis. Approach to the choice of the best form for an expansion to foreign markets can be used by the companies in case of making decision on geographical diversification of its zone of sale.
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Analysis of the involvement of stakeholders in the implementation of the policy priorities of tourism
Procházková, Hanka ; Luštický, Martin (advisor) ; Dvořák, Jiří (referee)
The thesis inquires into the issue of involving stakeholders in the process of implementation of the regional strategy for tourism development, in which the priorities for the realisation of tourism politics in a given area are indicated. This process is being investigated in two domestic regions and one region abroad. The aim of this work is to formulate a set of measures based on identified good practices that will lead to an improvement of the process of involving stakeholders in the implementation strategy for the development of tourism in the South Bohemian Region. To achieve the objective, the thesis utilises findings from previous research, which is then developed towards the proposal and verification of the methodology for determining the attitudes of key groups of stakeholders towards the process of cooperation with the regional destination management organization during the implementation of the development strategy, or rather its priorities
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Application of Balanced Scorecard in a Manufacturing Company
Vyhnálková, Hana ; Dvořák, Jiří (advisor) ; Mach, Lukáš (referee)
The main aim of the diploma thesis on the topic "Application of Balanced Scorecard in a manufacturing company" is to develop a draft of the strategic management Balanced Scorecard system for the company NEZA Pelhřimov, spol. s r.o., which produces stainless steel equipment. The subject of the theoretical part is the strategic management, that is focused on strategic analysis and definition of mission, vision and strategy. The theoretical part deals with explanation of Balanced Scorecard method as well. The practical part starts with strategic analysis of the company. The mission, vision and strategy of the company are designed and the Balanced Score measurements are applied. In the conclusion is created the strategic map.
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Services of Unmanned Flying
Kosová, Anna ; Syrovátka, Oldřich (advisor) ; Dvořák, Jiří (referee)
The aim of this diploma thesis is to draw up a business plan for a beginning entepreneur intending to start to operate in the field of unmanned aviation. The first part is devoted to the definition of the basic theoretical solutions. The next - practical part, is the formulation of the business plan itself. The strategic analysis and the conducted research are the most important in this part of the thesis. We will also deal with the accompanying plans. The main contribution of the thesis will be the feedback fot the future entepreneur. We tried to find, whether this kind of business could be successful and what risks could be expected in the current conditions.
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Strategic Analysis of an Enterprise
Sklenářová, Jitka ; Dvořák, Jiří (advisor) ; Ezrová, Hana (referee)
The goal of this diploma thesis is to assess current strategy of the analysed enterprise, propose its adjustment with respect to the strategy of the parent enterprise and to propose recommendations to improve its current situation and future development. To accomplish the goal, strengths, weaknesses, opportunities and threats of analysed enterprise were identified. For this purpose, the thesis uses analytical methods of strategic analysis, namely analysis of external, internal and competitive business environment. The thesis is indirectly divided into theoretical, methodological, and practical parts. The theoretical part describes basic concepts and theoretical basis of selected analyses that are applied in the practical part to the chosen enterprise. Methodically the thesis builds on qualitative and quantitative research.
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Strategic Analysis of an Enterprise
Škardová, Pavla ; Dvořák, Jiří (advisor) ; Ezrová, Hana (referee)
The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theoretical-methodological part is dedicated to the basic concepts of strategic management, and it also represents characteristics of selected methods of strategic analysis and questionnaire survey. In the application part, there are applied theoretical findings, and there is also represented the analysis of external and internal surrounding of the firm. From the analyzes of external surrounding, there were used PEST, the method 4C, analysis of the sector and competitive environment, questionnaire survey and value curve. In order to research the internal environment of the firm, there was used the analysis of internal sources. Results of particular analyzes were summarized in the SWOT analysis, which serves as a background for particular strategic recommendations of the firm. On the basis of the results of the questionnaire survey and value curve, there was established recommendation what direction the optics should take, and how the company should improve the sales of products and services. Other applied methods were the interview and the analysis of documents. Further off, there were applied mathematic-statistic methods, most of all absolute and relative frequency, cross analyzes, median. All collected information and results of the survey were used for processing of the theme of this diploma thesis. I do not have many comments after evaluation of results of the survey and SWOT analysis. But I would still suggest several minor adjustments or changes. Particular recommendation and suggestion of possible changes may contribute to the successful achievement of targets established by the firm, so it would be possible to keep steady clientele, which could be eventually extended. Outputs of the analysis and final recommendation are fully applicable during decision-making carried by the optics management.
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