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Management and marketing of sport's event: ICF Slalom World Ranking Race Prague 2009
Kubričan, Lukáš ; Šíma, Jan (referee) ; Voráček, Josef (advisor)
Title: Management and marketing of sport's event: ICF Slalom World Ranking Race Prague 2009 Objectives: Present strengths and weaknesses of ICF Slalom World Ranking Race Prague 2009 based on analyse of recent years and present ideas for its improvement. Methods: Descriptive analysis, SWOT analysis and interview with expert. Results: Conclusion and advices for organizers of sport's events. Key words: Management, marketing, SWOT analysis, descriptive analysis, sport's event, canoe slalom competition, ICF Slalom World Ranking Race Prague 2009.
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Financial analysis of a non-profit organization TJ TATRAN Sedlčany engaged in sports
Klauser, Ondřej ; Šíma, Jan (referee) ; Voráček, Josef (advisor)
Title: Financial analysis of a non-profit organization TJ TATRAN Sedlčany engaged in sports. Goals of the project: Outline of the non-profit organizations branch in the Czech republic. Financial analysis of the chosen non-profit organization. Suggestion of managing the organization in a better way. Methods of the project: Documents analysis, interview, financial index numbers. Key words: Non-profit organizations, PE club, financial analysis, funding, taxes, index numbers.
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Consumer behaviour on the market for sports goods
Bláhová, Kateřina ; Šíma, Jan (referee) ; Voráček, Josef (advisor)
Annotation: This thesis deals with the subject of consumer behaviour. The main objective of the work is to analyze the behaviour of the Czech consumers on the market for sports goods based on my own research. The first part, theoretical one, defines the basic terms - marketing, consumer behaviour and market segmentation. The other chapters are focused on the research itself. The survey has been based on information from 305 informants written samples. The results of the research are shown in the graphs and the main points are finally summarizes in the conclusion Keywords: consumer behaviour, questionnare, market segmentation.
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The Outdoor Program - The Concept and Realization of an Outdoor Program
Outratová, Zuzana ; Voráček, Josef (referee) ; Šíma, Jan (advisor)
Title: The Outdoor Program Subtitle: The Concept and Realization of an Outdoor Program Objectives: To present outdoor companies and the challenge of outdoor programs. To create a concept of a new program for a developing and educational company, currently the centre of team co-operation, based on my experience with these activities up to now and on the analysis of the already-realized programs. To investigate functioning and deficiency of the new program throughout a pilot program. In the final part- to evaluate the acquired findings as well as the potentiality to realize the program for a client. Methods: Descriptive analysis introducing the outdoor company and (its) outdoor programs; an assessment of the already acquired experience. Comparative analysis as a closer approach to the issue. A concept of a new outdoor program and its demonstration. Results: The new outdoor program is considered realizable; it is included in the company's program offering and will be recommended to the clients. Key words: Outdoor; outdoor company; outdoor programs; group/team; experience education
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