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Processing plants (processing of animal products) in the Czech Republic - development in the years 204-2013
PROCHÁZKOVÁ, Lenka
The thene of this thesis is to evaluate the development of the manufacturing industry in processing meat and milk. These include the development of slaughterhouses and dairies in the period 2004-2013. In the first part of the thesis deal with legislation related to European Union accession and conditions that follow from it. Another point of the study was to capture the trend of consumption of food - meat, milk, which is centainly the development of slaughterhouses and dairies referred to specific companies. Of all above facts, when it was assumed that despite the unfavorable start to the European Union, the slaughterhouses will wane, it is surprisingly contrary.
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Marketing strategy of the non-profit organization Light for the World
Procházková, Lenka ; Lhotáková, Markéta (advisor) ; Jurek, Martin (referee)
The master thesis is focused on marketing and its applicability in non-profit sector. In general, it evaluates the usefulness of marketing in a non-profit organization and also the specific issues of social marketing and its usage in this context. The various marketing tools are explained more closely. The theoretical findings are used in a practical part which is devoted to the non-profit organization Light for the World. After the presentation of the organization, the marketing practices defined in the theoretical part are applied. Based on a marketing analysis, the strengths and weaknesses of the organization are identified and the opportunities and threats are specified. A marketing research is also included and leads to an identification and description of the target segments of donors and volunteers and outlines the possible changes and own recommendations for marketing mix in the organization.
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Impairment of Assets
Procházková, Lenka ; Cardová, Zdenka (advisor) ; Strouhal, Jiří (referee)
The thesis is divided into two main parts. The first part is focused on the impairment of assets according to czech law, the second part focuses on the impairment of assets under IFRS. In both parts there is short chapter about valuation, followed by chapters: depreciation, impairment of longlived tangible assets, longlived intangible assets, inventories, receivables and financial assets. In the IFRS part there is also described impairment of assets held for sale.
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The issue of illegal migration and various approaches to its solution
PROCHÁZKOVÁ, Lenka
This thesis deals with the issue of illegal migration in the Czech Republic and various approaches to its solution. First of all, it provides a complex survey of the problem. It views the problem in the context of international migration, labor migration and the legislative framework of the Czech Republic, as regards its relation to foreigners. The goal is to compare and evaluate individual possibilities of dealing with illegal migration from the point of view of governmental and non-governmental institutions, and to propose an optimal solution. The thesis presents indepth interviews with representatives of seven different institutions. It turns out that particular solutions of illegal migration can not be separated, rather they must be viewed in the context of all other solutions. The priorities of the fight with illegal migration are the following: cooperation with countries of origin, enlightenment of both, potential immigrants as well as their potential employers, getting rid of ``push{\crqq} factors in countries of origin, and elimination of the main ``pull{\crqq} factor which is the possibility of getting an illegal job in the target country. The main output of my thesis research is pinpointing recommendations and conclusions which should be considered when looking for an optimal solution to the issue of illegal migration. I also present a few hypotheses for further research. When looking for an optimal solution the crucial task is played by the high-quality discussion on both levels, the professional as well as the public one. I suppose that this work has enhanced such discussion, furthermore, it can enhance such debate in the future too.
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Energetics in the EU: Present Trends
Procházková, Lenka ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The first chapter of the diploma thesis describes Energy policy of the European Union, especially its development, present state and its goals. This chapter also contains information about development of the single energy market. The second part of the thesis analyses oil and natural gas import dependence of the whole European Union and its Member States as well. It shows its rate and also the structure of suppliers, moreover, it describes total production, consumption and reserves of these fosil fuels. The third chapter outlines the ways how to reduce the import dependence. The last part familiarises readers with the main initiatives of the European Union in the field of environmental protection.
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Factoring as modern tool for financing of trade activity
Procházková, Lenka ; Stejskalová, Irena (advisor) ; Beneš, Miroslav (referee)
The diploma paper with the topic Factoring as modern tool for financing of trade activity investigates various ways of gaining financial sources for a company in its theoretical part. These sources can be internal as well as external ones. External possibilities of financing focused on factoring, its principals, functions and forms are described in more details. It compares the costs for external financing in the practical part, and this with different proportion of the current account credit and factoring.
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Present and Future Energy Sources in the World
Procházková, Lenka ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
Předkládaná bakalářská práce se zabývá problematikou energetických zdrojů v zahraničí, ale i České republice. První kapitola je věnována obecnému vymezení energetického průmyslu a energetické závislosti světových makroregionů. V následujících kapitolách jsou analyzovány celosvětové zásoby, produkce a spotřeba ropných, uhelných a plynných zdrojů energie. Pátá kapitola je zaměřena na problematiku jaderné energie a obnovitelných energetických zdrojů, jako je vodní, větrná, geotermální, sluneční energie a biomasa.
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Aplikace zásady opatrnosti v účetnictví
Procházková, Lenka ; Procházka, David (advisor)
Práce se zabývá zásadou opatrnosti a především způsoby, jakými ji lze aplikovat v účetnictví. V úvodu jsou stručně definovány nejdůležitější účetní zásady a podrobněji popsána zásada opatrnosti. V další části práce jsou vysvětleny jednotlivé nástroje zásady opatrnosti ? jejich podstata, smysl, účtování. Některé konkrétní problémy jsou doplněny o příklady.
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Výzkum spotřebitelkého vnímání cen se zaměřením na cenové prahy
Procházková, Lenka ; Mottlová, Libuše (advisor) ; Koudelka, Jan (referee)
Práce zkoumá vnímání cen, jejich přijatelnost pro spotřebitele, vnímanou cenu ? cenové úrovně, akceptovatelné ceny, jakou cenovou úroveň spotřebitel preferuje, cenové relace ? podmíněné komparace ceny ? odhad ceny ostatních výrobků na základě stanovené ceny jednoho produktu. Nejlepší značku u spotřebitele, podle čeho se spotřebitelé rozhodují při nákupu a rozdílnosti ve vnímání cen u jednotlivých skupin spotřebitelů.
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