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Marketing Planning in the public sector
Vařbuchta, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis focuses on marketing, specifically on marketing planning applied from its common form into local goverment. Theoretical part pursues basic elements of marketing and marketing implemented into the sphere of local goverment. Practical part analyses enviroment of local goverment, researches based on its citizens and visitors and drafting marketing plan.
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Marketing strategies in real estate sales
Langerová, Tereza ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The Final Project focuses on developing marketing startegies considering the communication on the Czech real estate market, with specific emphasis on the town of Prostejov and its surroundings. The Project deals with mapping and describing the issues within the area of developing marketing strategies in the process of sale and purchase of the real estate. The Theoretical Part sets the fundamental marketing terminology, deals with the term of the construction market and the effects of individual subjects present on the market. The Practical Parts is formed by the marketing research whose outcomes reveal a set of recommendations in the field of marketing strategies for the real estate professionals within their marketing communication. The very result of this Project is a proposal of the optimal media selected for the effective communication with customers.
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Conception of the Housing Policy in the CR
Paclíková, Aneta ; Dohnal, Radek (referee) ; Hrabincová, Dagmar (advisor)
The topic of the bachelor’s thesis is Conception of the Housing Policy in the CR. It is divided into four main parts. The first part explains general characteristics of the housing policy, describes the role of the state and her goals. Then is presented the state housing concept from 2011. The second part introduces available support housing. The third part explains proceses housing construction in the CR and last part is focused on the housing policy of town Litomyšl.
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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Application of marketing mix in public administration
Szusciková, Kateřina ; Hanák, Tomáš (referee) ; Dohnal, Radek (advisor)
This thesis is focused on marketing, especially on the marketing mix, which is processed in classical and specific form for public administration. The theoretical part of the thesis defines basic areas of marketing, marketing environment, marketing mix, situational analysis and methods that can be used in the processing of these analyses. The practical part of the thesis deals with analysis of the internal and external factors and the subsequent design of a marketing mix for the defined territorial unit.
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Marketing plannig in construction company
Procházka, Jakub ; Kopřiva, Martin (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to create a marketing plan for a building company in 2012. The theoretical part is devoted to the description the building market, strategy and marketing strategy, situational analysis and its tools. There are basic concepts explained, each division and structure. In the practical part describes the company and its activities. The marketing situation analysis, describes the current situation in which the business is located and the influences that act on it. Each analysis is the basis for creating a marketing plan for the company Klima-Brno in 2012. The marketing plan defined objectives. The chosen strategy is elaborated in action programs, by which should be complied with that goal. The conclusion is given control system and the possible risks that may impede the achievement of the marketing plan.
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Online marketing of a construction company
Křivánek, Filip ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The bachelor thesis deals with the design of the new website of the company bau32, spol s.r.o using UX testing methodologies and its subsequent operation. The aim of the thesis is to find out how the current website of the company bau32, spol s.r.o (www.domy-naskalach.cz) works from the point of view of user experience. This is related to competitor analysis and costumer testing. Design of a new website based on research. As part of the theoretical part of the work, it is summarized what UX methods are used in the work, what theoretical assumption of webdesign are used for the resulting appearance of the web. It also includes a theory regarding the SEO optimization of the mentioned website. In the practical part, the work deals with the design of a new website for the company. Suggest changes based on UX research done for current website, competitor analysis and costumer testing. Apply these suggestions and retest the success of the changes made onthe new website. The output of the bachelor thesis is the creation of a new, more functional website and its operation.
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Marketing planning in a construction company
Radojković, Milica ; Pohlová, Pavla (referee) ; Dohnal, Radek (advisor)
The thesis deals with the issue of marketing planning in a construction company. The thesis is divided into theoretical and practical parts. The theoretical part of the thesis defines the problem of marketing planning in the construction industry. It describes the construction market, marketing mix, analysis of micro and macro environment, international marketing and application of marketing plan in a construction company. The practical part of the thesis consists of two parts. The first part contains an analysis of the public procurement laws in Bosnia and Herzegovina and the Czech Republic. The second part describes a specific construction company. On the basis of the individual analyses, a marketing plan is prepared for the company XYZ, which plans to expand its scope of activity to the market of Bosnia and Herzegovina. The aim of the thesis was to analyze and describe how marketing planning affects the participation of a construction firm in public procurement. The output of the thesis is the definition of a marketing plan proposal for a specific construction firm based on the identified state of this firm and the environment.
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Analysis of the effectiveness of the use of marketing tools in the project „Nová Zbrojovka“
Borozdina, Valeriia ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to analyze marketing tools used in the development project «Nová Zbrojovka». To assess their effectiveness and expediency of use in the future. The result of this work will be a proposal for the further use of the analyzed marketing tools. The theoretical part is devoted to the description of the construction market, strategy and marketing strategy, situation analysis and its tools. The basic concepts, divisions and structures are explained here. The practical part describes the project «Nová Zbrojovka», the current situation of using marketing tools and marketing strategy of the project, analysis of these tools and recommendations for their use in the future.
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