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E-marketing from multinational company and sports club point of view
Mandys, Štěpán ; Křivda, Tomáš (referee) ; Šíma, Jan (advisor)
Souhrn: E-marketing nebo-li snaha obchodni spolecnosti informovat o vyrobcich a sluzbach, propagovat a prodavat je pomoci internetu, je pomerne novou marketingovou disciplinou, jejiz pocatky sahaji do druhe poloviny devadesatych let minuleho stoleti. Tato diplomova prace strucne mapuje vyvoj e-marketingu, jeho jednotlive soucasti a ukazuje jeho praktickou implementaci v prostfedi nadnarodni firmy a ceskeho sportovniho klubu. Cilem je porovnat jednotlive strategic obou firem, ale pfedevsim se zamyslet nad jejich pfistupem k tomuto novemu komunikacnimu kanalu jako celku, nad tim jakym zpusobem a k jakemu druhu komunikaceje vyuzivan. Summary: E-marketing also referred to as marketing of products or services over the internet is relatively new specialization in marketing beginning of which is dated back to late nineties. This thesis briefly describes development of e-marketing, it's individual parts and points out it's ways of adaptation in the field of multinational company a Czech sports club. The goal of the thesis is to compare strategies but in the first place to focus on different approaches both companies have towards this new marketing discipline and to show how e-marketing is being used in different areas of business. Klicova slova e-marketing, e-komerce, internetova reklama, Eli Lilly, ZVVZ USK Praha...
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Multifunction Centre Eden Marketing Plan
Pánek, Jakub ; Truhelka, Tomáš (referee) ; Šíma, Jan (advisor)
Title: Multifunction Centre Eden Marketing Plan Objective: The aim of the study is creation of Multifunction Centre Eden Marketing Plan in cooperation with representatives of E side property ltd. company, which would be usefull in the real conditions. Methods: SWOT, STEP analysis and analyse of competition. Interviews with E side property ltd. representatives will be made by In - depth interview method. Results: Draw up a Multifunctional Centre Eden Marketing Plan based on analyses and theoretical bases . Key words: Marketing plan , STEP analyse, SWOT analyse, soccer, Multifunction Centre Eden
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Management of the Pankrác Beach Sport Facility in the years 2007 - 2011
Malec, Lukáš ; Krejčiříková, Eva (referee) ; Šíma, Jan (advisor)
Tittle: Management ofthe Pankrác Beach Sport Facility in years 2004- 2008 Goal ofthe Dissertation: To evaluate the economy ofthe Beach Sport Facility Pankrác, to accent the biggest problems ofthis facility and proposals for improving of its prosperity. Method: The S. W. O. T. method was used in this dissertation for evaluation ofthe position ofthe Beach Sport Facility Pankrác among its market competitors, and "Review Method" and "Synthesis Method" for evaluation ofthe economics ofthe Beach Sport Facility Pankrác in the past and for indication of its future progress according to this knowledge The result ofthe analysis shows the progression in the economy ofBSFP in the last four years, describes the position ofBSFP among its competitors and tries to indicate its future progression using all the available information. Results: During this period (2004 - 2007) no reasonable improvement ofthe economical results ofBSFP occurred, especially because ofthe high costs, which were influenced at first by the initial investment (due in 2010 only). Another problem is the had effectiveness during the "non-peak" hours (especially all moming hours). A more effective utilization ofthese hours (e.g. via cooperation with schools and similar partners) would help the progression ofthe facility very much. Key words: Beach Sport...
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Marketing conception of sport organisation - Czech street hockey association
Zahálka, Aleš ; Šíma, Jan (referee) ; Čáslavová, Eva (advisor)
Title: Objective: Methods: Result: Keywords: Marketing concept of Sport Federation - Czech Street Hockey Federation Management and marketing analysis of sports federation, in this case of Czech Street Hockey Federation, and its improvement suggestion. Selected methods used for research are descriptive analysis, interview and SWOT analysis. Improvement suggestion of marketing conception, implementation project, enclosures and recommendation. Marketing conception, SWOT analysis, implementation, Czech Street Hockey Federation
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Public opinion poll of Prague's inhabitants about cycling transportation system
Šustr, Martin ; Navrátilová, Miroslava (referee) ; Šíma, Jan (advisor)
ANOTATION OF THESES Title of the work: Public opinion poll of Prague's inhabitants about cycling transportation system in our main city. Name: Martin Šustr Department: Department ofKinanthropology and Humanities Subject of study: Sports Management Head ofthe work: Mgr. Jan Šíma Number of pages: 94 Number of enclosures: 4 The year of the Oral Defence: 2008 Key words: Marketing research, questionnaire, cycling, cycle path, Prague Summary: The diploma theses are concemed with marketing research of public opinion poll about cycling transportation in Prague. The main part of the theses deals with the questionnaires that were taken from Prague's inhabitants. The aim of the theses is to describe and analyze the opinions of inhabitants about cycling transportation, traffic network and iťs safeness in Prague! Also, it tries to recognize the weak points of the current system of cycling routes and any complications that might restrain inhabitants from using bicycle in the city. The next part of the paper analyzes the questionnaires while using the tables and graphs to describe opinion poll. The final part concludes the results of the research and defines weak:nesses, problems and tries to suggest feasible solutions.
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Spain as a final tourist destination
Moškvanová, Lucie ; Šíma, Jan (referee) ; Navrátilová, Miroslava (advisor)
Title: Spain as a final tourist destination Objective of the thesis: The goal of this thesis is to introduce Spain as a tourist destination for Czech tourists, analyze offers of sight - seeing and recreational tours of Czech tour operators and create an own attractive and competitive proposal. Methods: Descriptive, comparative and SWOT analysis techniques were used in this paper. Results: The results show a great potential of Spain as a tourist destination. The main Spanish tourist regions are Catalonia, Valencia and Andalusia, where also most of the offered tours are destined. The proposal of sight - seeing tour offers the unique combination of sight - seeing and the leisure time at the seaside. The final price of the tour is competitive and the tour could be listed in the offerings ofthe Czech tour operators. Keywords: Spain, tourism, tour operator, touristic resorts, package tour
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The Comparision of Sport Popularity between High School and University
Šrámek, Roman ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
(English) Title: Comparsion ofpopularity ofsport between the secondary school and college students in Czech Republic. Goals: The goal of the dissertation is finding out and analysing the popularity of sport followed by the comparsion among preferences of students. Method: I used in the methods of electronic and persona! questioning. Results: The research revealed, that the popularity of sport in the Czech Republic is on high level and also the expected trends are positive and no decrease is expected in this next decade. Secondary school students are more active than college students. Keywords: Popularity of sport, marketing research, ratings, media, students. 5
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