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Caritas Response on flood: adequacy and effectiveness of psychosocial aid
Čermák, Ivo ; Kohoutek, Tomáš ; Urbánek, Tomáš ; Baštecká, B. ; Špok, Dalibor ; Navrátil, Marek ; Čermáková, V.
This report resumes results of the research about the efficacy of aid, which was provided to the victims of flood in the Czech Republic in 2002. Introductory chapter includes survey of knowledges about catastrophical events, human reactions to these events, and about the organizational and providing principles for help by these events. Next chapters pursue results of the qualitative research of the workers view to the flood and important and critical moments in aid providing, and of quantitative research of flood (including aid) nursing from the view of victims. Special part of the report pursue the image of one from the aid providers ů assigner of the project, Czech Caritas ů in printed media. Project was realized in cooperation with Czech Caritas and by financial contributing of German Caritas (DCV).
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Experiencing flood: appearance of the symptoms of stress as an indicator of specific needs of victims
Kohoutek, Tomáš ; Urbánek, Tomáš ; Špok, Dalibor
Devastative floods in the Czech Republic in summer 2002 were very demanding for every involved people ů both for direct victims and members of helping organizations. This study is a preliminary report about research, which was provided in cooperation with Czech Caritas. Is addressed to impact of flood on both material background and psychical state of victims. On the basis of broad survey (N= 492 households in different districts of the Czech Republic) brings informations about the course of floods, about damages, experiencing of floods and following year by victims and specifically about assessing of provided humanitary and psychosocial aid by victims.
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Marketingová strategie mobilních operátorů v oblasti infotainmentu a entertainmentu
Urbánek, Tomáš ; Halík, Jaroslav (advisor) ; Mázl, Michal (referee)
Práce se zaměřuje na specifický obor mobilní komunikace ? infotainment&entertainment (též contentové služby), který představuje informačně zábavné služby v mobilním telefonu ? a na marketingovou strategii, kterou mobilní operátor aplikuje v rámci těchto služeb. Strategie je analyzována z hlediska modelu 4P. ?Product? představuje detailní zmapování služeb, ?Price? nejen celu ale i spotřební rozhodování na trhu contentových služeb, ?Promotion? nejdůležitější nástroje komunikačního mixu, ?Place? souhrn činností, které vedou k tomu, že je konečnému zákazníkovi poskytnuto perfektní plnění. Důraz je kladen také na aplikaci efektivních postupů při organizaci činností a moderních technologií využívaných pro mobilní služby.
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