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Brand perception
KUBÍNOVÁ, Michaela
This thesis follows up brand perception. Brand Česká spořitelna was choosen for its publicity and strong market position. The perception of public and perception of own empolyees was compared. On the basis of comparing of an ideal bank and Česká spořitelna, there were the proposals for improving this perception created. Economic impact was considered too.
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Issue of barriers to export from Czech republic
KUBÍNOVÁ, Michaela
The Bachelor thesis deals with the barriers to export of Czech Republic in the area of food industry. Its aim was analysis barriers, which czech exporters meet with and describe the their impact to export. Secondary objective was to describe organizations, which support export and which operate in the area of Czech Republic.
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