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Web map services using geographical data
Endršt, Jiří ; Alexa, Štěpán (advisor) ; Daněk, Lukáš (referee)
This bachelor thesis introduces geographic information systems, explains the use of them in real world applications and shows specific cases, where such systems are used in. This thesis also aims to explain specific web map services, namely WMS and WFS. These two services are also used in the practical part of the thesis. The goal of the practical part is to create functional prototype of web application using map services. The purpose of this application is to support sportsmen in finding new sport paths on an interactive map.
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Application of SAP HANA
Semianiaka, Yauheni ; Novotný, Ota (advisor) ; Daněk, Lukáš (referee)
The work is dedicated to analysis of data using ICT. It is clear that the classical way of dealing with the data is not satisfactory. Therefore, the new number of tools that changing the view of working with data has occured. An example is the SAP system HANA. The main aim of this thesis is to introduce SAP HANA platform as a tool for analytical processing of large amounts of data (especially in wide area-based marketing and customer relationship management) on the example SAP Customer Engagement Intelligence. Partial aim is to acquaint the reader with the capabilities of SAP HANA in products and methods of processing large amounts of data, Big Data, implemented in HANA. The thesis is divided into two parts: theoretical and analytical. The theoretical part provides an overview of the so-called Big Data, SAP HANA and their interconnections. The analytical part of the work is focusing on a specific analysis of the use of SAP HANA in enterprises in order to highlight the advantages of using products based on HANA. The main contribution of this paper is to describe solutions based on SAP HANA platform for example Customer Engagement Intelligence. This work is intended for both the general public interested in the products of SAP and experts intending to get a basic overview of the possibilities offered by SAP HANA platform.
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Application of graph database for analytical tasks
Günzl, Richard ; Novotný, Ota (advisor) ; Daněk, Lukáš (referee)
This diploma thesis is about graph databases, which belong to the category of database systems known as NoSQL databases, but graph databases are beyond NoSQL databases. Graph databases are useful in many cases thanks to native storing of interconnections between data, which brings advantageous properties in comparison with traditional relational database system, especially in querying. The main goal of the thesis is: to describe principles, properties and advantages of graph database; to design own convenient graph database use case and to realize the template verifying designed use case. The theoretical part focuses on the description of properties and principles of the graph database which are then compared with relational database approach. Next part dedicates analysis and explanation of the most typical use cases of the graph database including the unsuitable use cases. The last part of thesis contains analysis of own graph database use case in which several principles are defined. The principles can be applied separately. There are crucial analytical operations in the use case. The analytical operations search the causes with their rate of influence on amount or change in the value of the indicator. This part also includes the realization of the template verifying the use case in the graph database. The template consists of the database structure design, the concrete database data and analytical operations. In the end the returned results from graph database are verified by the alternative calculations without using the graph database.
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The proposal of an offer system and implementation to information system in a company
Boudek, Tomáš ; Novotný, Ota (advisor) ; Daněk, Lukáš (referee)
This diploma thesis is aimed at a creation of offers in a company. The proposal of an offer system in the Pohoda information system which the company uses is described in this thesis. An analysis of offers created in 2013 according to the specified indicators is another part of this work. The work contains a theoretical part focusing on an area of offers, business meetings, ERP systems and Competitive and Business intelligence. In the next part of the work the company which the proposal is made for as well as the Pohoda information system, where the specific functions and parts of the system are described, are presented. The system of offers creation which is used in the company now and also its current shortcomings are introduced in this thesis. Next a proposal for improving of the current system and an implementation proposal to the Pohoda information system is created. In the last part of the work the analysis of offers from 2013 is made. An estimate of the benefits of the proposed system for individuals and for a company and a summary of the processed analysis are both contained in the conclusion of this work. The thesis contains annexes an example of a current offer and data which were used for the analysis of the offers from 2013.
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Business Intelligence solution for e-commerce platforms
Daněk, Lukáš ; Novotný, Ota (advisor) ; Pour, Jan (referee)
This diploma thesis' main subject is to design a service that automatically analyses (e-shop) data, interprets them and consequently provides users with results of this analysis via web service. Design of this service includes concept composition its technical solution and market verification. The main purpose of this thesis is to design an online service for small and medium sized e-shops, that will (based on provided data) deliver information for e-shop performance optimization. Aspects taken into account are service functionality, its technical solution and business plan destined for its market launch. Theoretical part focuses on analysis of online analytical tools that are available for users on market. It looks at internet e-shops market and analyses users' requirements for analytical tool/service either. This part delivers a list of currently available analytical platforms and services that are convenient for e-shops to be used. Then these tools are compared amongst each other. Criteria for comparison are the usability of service, its user experience, positive and negative aspects related to these predefined criteria. Practical part of this thesis specifies functional and non-functional requirements on service, its user interface. The whole concept is verified on market by interview. Discovered requirements are consequently applied in technical solution design and business plan composition. Overall view of functionality and feasibility of the newly designed service and its verification in real environment is the preoccupation of this part as well.
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The possibilities of using social networks in company
Daněk, Lukáš ; Jon, Jakub (advisor) ; Měsíček, Libor (referee)
Social networks are on the rise. They are used by businesses of all sizes and across industries. But they are really the way to increase employee productivity, increase sales and overall interest in the company? Or is it just a fashion trend? Possibilities of using social networking as a tool to support business are widely debated. This paper is a summary of objective and subjective views and experiences with the use of social networking in the company. Author acquaints readers with the possibilities of using social networks for internal communication. It places emphasis on practical experience and concepts of various public social networks, and compares them with private social networks. It then discusses the possibilities of using social networks for external communication and marketing presentation, again with emphasis on the real usability and concept of each individual network. The paper also listed the most recent studies and surveys that show the importance and development of social networks in the 21st century. The aim is to form a comprehensive overview of the utilization of social networking in a company with a focus on internal communication and communication with the surrounding businesses.
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