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Model of Bulk Energy Accumulation
Radil, Lukáš ; Barath, Peter (referee) ; Gregor, Jan (advisor)
The purpose of this pursuit is to introduce the reader about the questions of the accumulation of the electric energy and to outline possibilities of its design and what instruments is possible to get it. The other purpose is to inscribe possibilities of today´s attachment of dispersive sources to the net from the sight of the ERU, eventually from the sight of the UCTE. This persuit describes the posibility of the accumulation of adequate dimensions from renewable resources, the modern trends in this area and the prediction of future progress. The two most proper types of the energy accumulation are chosen by the following process with regarding to the optimal resolution of the given questions. The general balance will be ana-lysed by the comparison of their basic parameters. The other point of this pursuit is to try to realize a small model of the accumulation through the hydrogen´s cycle, it comes to that we can develop the efficiency and influence by the help of the electrolyzer and the metalhydride reservoir is realized energy of accumulation . In the conclusion of this pursuit is the appreciation of the whole project with the view of partly economical and especially with the view of the prospective usage into the electric grid
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Communication strategies in the company
Radil, Lukáš ; Říhová, Zora (advisor) ; Ošmera, Jiří (referee)
Application-oriented work on the theme "Communication strategies in the company" is solving problems with corporate communications solution in companies. It is a reaction to the ever-present poor and nonconceptual marketing communication whether it's a small or large firm. The aim of this work is to provide an overview of communication tools and to show on concrete company, that for the formation of functional integrated commercial communication is not always required expensive advertising agency. The theoretical section summarizes the essence of communication strategy and business planning process with emphasis on the concept of IMC - integrated marketing communications followed by a list of commercial communication tools, including brief description and examples from practice. Detail is given to new trends in marketing and the issue of online marketing and use of social networks. In the practical part, the goal is to propose communication strategy for newly founded agency. First step is a detailed analysis of the position, target audience and competition. Then I establish a communication strategy corresponding with business goals and results of analysis. After that, appropriate communication tools are identified and design of use is outlined. In the end I also establish benchmarks for success assessment, timetable and estimated budget for implementation of the proposed strategy.
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Vliv Corporate Design na image společnosti
Radil, Lukáš ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
Práce je rozdělena na dvě části. V první jsou definovány složky Corporate Image, jejich vzájemné vztahy, popsány části grafického manuálu a pravidla pro tvorbu manuálu. V druhé části práce je na základě briefu klienta navrhnut jednotný vizuální styl pro začínající poradenskou firmu a popsány zásady pro používání entit grafického manuálu.
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