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Contemporary scheme of the journalistic programs aimed on the theater in the audiovisual media in public broadcasting of the Czech republic
Moravec, Ondřej ; Novotný, David Jan (advisor) ; Čeňková, Jana (referee)
Bachelor thesis "Contemporary scheme of journalistic programs focused on the theater in the audiovisual media in public broadcasting of the Czech Republic" dealt with the evolution of theatre to its TV form and with the structure of contemporary programs that have theater as their main topic. Thesis focuses on the program Divadlo žije! on ČT2 which is the main and only program on public broadcasting TV in the Czech Republic] focusing on theater. Radio is represented in this thesis by the program Tyjátr on Radio Wave. The main point of exploration in programs is the genre program structure, quantitative and qualitative analysis of the short previews of performances which are the part of the reports. The main task of these analyses is to show how the previews represent the performance and if they can build up its story and atmosphere.
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Personality and work of Karel Richter,author of the non-fiction literature in the medial and socio-political metamorphoses of time
Beneš, Martin ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The Thesis entitled "The Personality and Work of the Author of the Non fiction literature in the Media and the Socio-Political Metamorphoses of the Time" describes the influence of the various aspects of the communication process and its development (changes of the socio-political situation and the non fiction literature itself) in relation to the publicist, writer, historian and translator Karel Richter. He lived through the 1960s, the period of "normalisation" and the 1990s, when the market economy witnessed a rapid development - including the publishing sector. The work describes the metamorphosis of the communication process in retrieving information, the pursuit of political communication in relation to the non fiction literature and other aspects of this genre of the author's works. It focuses on the political and economic influences, which affected Richter's work, and the influence of his work in the media back on him. The Thesis is divided into a theoretical and a practical part. The theoretical part sums up scientific works written about the non fiction literature genre. In his own analyses Richter, too, tries to characterize the genre and its basic problem, which rests in non-established and diverse definitions often contradicting each other. This chapter also sums up the development of...
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The picture of media in czech prose in years 1989.2009
Zuščicová, Jana ; Jirák, Jan (advisor) ; Čeňková, Jana (referee)
Image media in the Czech prose between 1989 and 2009 aims to describe methods of recording media in artistic literature. The aim of our study is to analyze different points of view while viewing the media. Thesis is directly linked to the knowledge of the subjects Media and Culture. The theoretical part deals with the literature development and media in the time identified by us. We are aslo noticing the journalist role in our society and their self-appraisal. In the analytical part we divide individual books into chapters. Our criteria for their creation is the role which the media have, and discribed methods - for example satire. Within detailed analyzing of the books, we came out from literary theory, especially we use knowledge of narratology. We also lean on information from the media development scene and research focusing on journalists and their position in society. Our thesis is the first work on this topic. We therefore give a basic overview of the captured media. As a second dominant theme during the work, we chose a subject of reporters description. Our work brings the knowledge of the evaluation of their work and their self-esteem, most authors in our text are journalists. Our work describes both specific ways to view the media, but in general terms extends knowledge about the...
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Poet became an editor-in-chief:Transformation of "Host do domu" magazine under the supervision of Jan Skácel(1963-1969)
Stinglová, Helena ; Čeňková, Jana (advisor) ; Jonáková, Anna (referee)
The subject of this diploma thesis are editorial, thematic and content changes in literary monthly "Host do domu" during time period 1963 - 1969 under Jan Skácel supervision. Title of the thesis is Poet became an editor-in-chief: Transformation of "Host do domu" magazine under the supervision of Jan Skácel (1963-1969). After Skácel was forced to leave the managing post because of the political reasons, the magazine was led by editor Jan Trefulka. Trefulka was trying to continue in the steps of his predecessor and led the magazine in similar style. Therefore I covered also this time period (1969-1970) after which the magazine was completely stopped by the officials. The thesis is based on qualitative analysis of texts that were issued in selected time period and on analysis of archive materials associated with this topic. The sixties in Czechoslovakia are a period when rigidly regulated one party (KSČ) regime started to loosen its grip. This process was supported by cultural magazines including "Host do domu". The literary magazine "Host do domu" belonged to a certain type of magazines that were trying to deliver articles, parts of fiction and poetry that was not in accordance with regime regulations. Readers were introduced to really valuable texts and articles that were forcing them to think about...
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Comparison of popular didactic weekly magazine for youth (Mladý hlasatel thirties/forties Vpřed forties/fifties)
Meravá, Tereza ; Čeňková, Jana (advisor) ; Suk, Pavel (referee)
Master's thesis "Comparison of popularly educational weekly youth magazines Mladý Hlasatel and Vpřed in 1930s through 1950s" contrasts two youth titles that were published around the WWII. Both titles, connected not only through the editor and father-like figure Jaroslav Foglar, were immensely popular in their time and constitute the phenomenon of journalism for children of that era. Both magazines were published during uneasy times, firstly during the dawn of the war and during the Protectorate of Bohemia and Moravia; secondly, after ten years, during the rise of communists' influence and subsequent Communist coup d'état in 1948. This master's thesis follows my bachelor thesis "Mladý Hlasatel and it's authors" describing history, authors and specifics of this magazine. Master's thesis adds comparably detailed information about the magazine Vpřed, but its main objective is to compare the titles published in "free" era before the WWII and after it, and the ones that were published during the limited freedom of the press during the war and after the year 1948. This work seeks not only to compare the content, authors and information in both magazines, but also to comprehend the contemporary context of that era, observe the impact of ideological and political influences, as well as describe different...
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The analysis of marketing communications of the Prague Spring International Music Festival 2009
Kyncl, Jan ; Čeňková, Jana (referee) ; Dolanská, Nora (advisor)
Bachelor thesis "The analysis of marketing communications of The Prague Spring International Music Festival 2009" deals with the method how basic marketing principles are applied in the field of arts. The major goal of this study is: 1. to make a list of the main features marketing of an art organization should include, 2. to name the reasons why marketing policy should be adopted by such organization's management, 3. to indicate conditions needed for success in arts marketing. The theoretical part is based upon the relevant art marketing publications available, and on the major marketing literature which creates a framework for modern marketing theory. The second part deals with the marketing campaign of the The Prague Spring International Music Festival 2009 which is widely considered to be the most significant cultural event within the Czech republic and Central Europe as well. The analysis consists of detailed description of the marketing planning proces, characterization of the campaign's communication mix, and the evaluation of it's effectiveness. There's also a short resumé at the end of the text which provides a brief review of festival camping. Complex overview of all the information gained by writing the diploma thesis and studying the subject is also included.
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The first five years of the A2 cultural magazine
Cajtlerová, Zuzana ; Čeňková, Jana (referee) ; Köpplová, Barbara (advisor)
Bachelor thesis The first five years of the A2 cultural magazine discusses the emergence, development, contents and significance of the Czech cultural magazine A2, which was established in 2005 and exists in our media landscape till today. Firstly, the work deals with the circumstances of its origin and its direction, then consistently devoted to the description of cultural and political context of cultural magazines in the reference period 2005-2010. The focus of the whole work is an analysis and description of the journal A2 from various angles, together with an outline of its development.
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Vyšehrad magazine (1945-1948) : program, profile and place in historical context
Özörencik, Helena ; Čeňková, Jana (referee) ; Jonáková, Anna (advisor)
The thesis describes and analyses Vyšehrad, a magazine published between 1945 and 1948. This period is typical with number of discussions about culture and society and often described as a period of struggle between the right and the left, democracy and totalitarism. In this context Vyšehrad represents one of few alternatives, a catholic stream of cultural and social thinking. Its position was determined also by aversions based also on a role played by some of catholic intelectualls during the protectorate. The thesis considers Vyšehrad to be a highly professional opinion and informational tribune with wide thematical interest and author's circle which's form same as position was determined by core values of its program - nation, belief and tradition.
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