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My health-winning non-profit project to promote the health of children
Marková, Daniela ; Soukeník, Štěpán (advisor) ; Shavit, Anna (referee)
The aim of this thesis is to introduce the project that wants to improve children's lifestyle, especially diet and active movement. The introduction of the thesis gives a brief overview of the issue of childhood obesity and obesity in general and its impact on society in the future. The first part is based on theoretical information needed for the development of a comprehensive project proposal, such as marketing, fundraising and project management. The next chapter elaborates data of Czech children's lifestyle, their parents and other key actors that can affect this negative trend. Based on these data, the practical part of the thesis then comes up with a comprehensive project proposal from its financing, through its technical and anchoring the chapter on communication strategy, to how the project will reach the target audience and how to obtain the necessary finances and sponsors for its launch. In the end, all the information are reviewed and summarized, whether on the basis of all the data, the project has the potential to be launched.
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Institutional Communication in the Czech Republic Focused on Ministry of Interior and the Project Electronisation of Public Administration
Soukeník, Štěpán ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
The bachelor's thesis "Institutional Communication in the Czech Republic Focused on Ministry of Interior and the Project Electronisation of Public Administration" targets the specifics of public institutions' marketing communication. The principal objective is to describe major approaches to the theory of institutional communication in different aspects comprising Structural Functionalism, Institutional Economy, Conversational Analysis, Toronto School of Communication Theory and most recent exploratory studies in the theory of social communication and marketing communication in 2011. Based on the broad and narrow context of the terms eGovernment and eDemocracy and taking advantages of the primary and secondary research it analyses two stages of marketing communication campaign of Data Boxes project in 2009, institutionally falling within the Ministry of Interior of the Czech Republic. The thesis consists of the own strategic and tactical concepts and their visual design.
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