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Credibility of the information in the media communication
Žáčková, Vladimíra ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
This master's thesis deals with the issue of information credibility, especially in case of the communication of information from media to the public. There are represented the most important concepts of the theory of information, media and communication. The main part presents a survey among Czech journalists and the public which was tasked to find out how these two groups of respondents see the media credibility according its type.
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Monitoring website progress after the implementation of a language mutation
Fila, Ondřej ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The first part of this thesis, Monitoring website progress after the implementation of a language mutation, focuses on the theoretical foundations of web analytics (history of web analytics, data collection methods, basic metrics) and Internet marketing (importance of Internet marketing and its distribution, Pay Per Click advertising). An analytical tool Google Analytics is also presented in this part. The analytical and application part contains a presentation of Segway-Point company and its website. On this website the progress (sessions, bounce rate, users flow, conversions, etc.) before and after the implementation of a language mutation was monitored and the ads settings using Google AdWords was set up accordingly. The result is the evaluation of hypotheses and a list of advices and recommendations for Segway-Point company.
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Use of modern cutomer care tools for start-up project
Duchaň, Jan ; Pavlíček, Antonín (advisor) ; Galba, Alexander (referee)
Objective of this thesis is to propose optimization and expansion of the tools used for customer care from the perspective of communication with customers in a specific environment, commencing, thus start-up, project. The theoretical part explains the basic concepts that relate to the work environment, customer care, communication and technology, which are further used in the practical part. The practical part includes a closer acquaintance with the specific start-up project, including a list of used communication channels and tools that are further investigated to determine their effectiveness and use. Another part of this chapter is an analysis of available communication channels and tools of customer careincluding modern ,but also classical and their comaprison For objective and successful optimization is part of the practical part a sociological research, which examines the preferences of potential customers and their subjective evaluation of the specific variants of communication from the perspective of boosting confidence, or on the contrary loss of their confidence in the selection of the company. In the end of the chapter there is designed such optimization, which uses all the available tools modern and classical at minimal financial cost and also reflects the results of sociological research and analysis of originally used communication methods of start-up project.
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Speed of the internet in Czech Republic
Štěpán, Jan ; Pavlíček, Antonín (advisor) ; Samcová, Ivana (referee)
This thesis will discuss the development of the Internet. The first part of the thesis will describe the development of the Internet both world wide and in the Czech Republic. The following part will analyse the quality of the high-speed Internet and its coverage accord-ing to government legislation concerning high-speed Internet. This legislation is a part of the plan "Europe 2020". The following part will describe the method used for measuring of the Internet speed and analyse the current statistics data of the Internet speed. Those data will be analysed to find out good and bad sides of the statistics. Some other interesting facts will be presented in the thesis. The following chapter will answer the question why those figures are important and what kind of influence those figures have for regular users. The last part will present my own measurements of the Internet speed in Czech Republic. The thesis will also answer the question about how users of Internet in Czech Republic perceive the real speed of the Internet and its coverage in all regions.
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The Critical Systems Thinking and its necessity and usability within a commercial company
Pilecký, Jakub ; Sigmund, Tomáš (advisor) ; Pavlíček, Antonín (referee)
This thesis deals with the critical systems thinking (CST) and its necessity and usability within a commercial company. Critical systems thinking is defined and explained from different perspectives, first as a specific way of approaching a problem, but as a tool for problem solving as well. The thesis also details the specific skills of critical systems thinking and systems archetypes and identifies some interrelations between CST and a specific commercial company with its needs. The practical part is focused on the process of solving specific problems using critical systems thinking, it also discusses the benefits and limitations and evaluates the overall necessity of CST for a commercial company.
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The evaluation of the information system implementation performed on the example of a grammar school
Strečko, Marek ; Pavlíček, Antonín (advisor) ; Dittrichová, Věra (referee)
The master thesis is focused on the topic connected with school information systems. It is divided into theoretical and research parts. The theoretical part is connected with the research part because it brings facts and information necessary for its understanding. These aspects are service, process, information strategy and school information systems. The research part is based on the case study of IS/ICT support for the grammar school "Gymnázium Opatov". This case study is extended by the exploration done at this secondary school. The exploration was performed with the aim to find out how the new school information system was accepted by its users and how these users are satisfied with its daily application.
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Digital music on the Czech Market
Matějček, Karel ; Pavlíček, Antonín (advisor) ; Sova, Martin (referee)
Bachelor's thesis Digital music on Czech Market is primarily concerned with analytics of Czech digital market with digital music. The thesis main target is to present complex view of Czech digital market in relation to historic, legal, distribution and technological aspects in in comparison with American and global market. Part of the thesis is also theoretical introduction to given issue, closer view into technological aspects and summary of main distribution commercial sources along with free and illegal ones. In next, analytic part of the thesis the main specific sources are presented and compared in terms of price, user interface and offering. Part of the thesis is also devoted to brief comparison of examples of digital and physical distribution. At the end of the thesis, licences, actual trends and suggestions are presented based on personal analysis, empirical data and interviews with subjects on the market alongside with summary of advantages and disadvantages of digital distribution, its role in distributional model and prediction of possible future development of the market.
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Audiovisual production - YouTube and video on the internet
Vosecký, Ondřej ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
This thesis achieves several objectives. The main goal is to help the reader (of this thesis) to understand the concept and coherence of digital video, its distribution and management. Technological aspects of theoretical basis are explained in the primer. This part comprises explaining video compression, window size, resolution and spacing-out, lossy and lossless data compression. The second part maps main multimedia distribution channels on internet. They are YouTube and Vimeo. The following part creates a comprehensive description of both servers' functionalities such as signing-up, video uploading, special functionality, legal aspects of copyright and other licences. The reader should gain valuable pieces of knowledge of how to best use the servers in order to grow the ratings of his/her videos. The conclusion chapter contains pieces of advice to commercial users (enterprises) how to arrange the video for internet uploading (or other media purpose). There is a decision-based diagram which guides the user during the video exportation for a specific type of its distribution.
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Enterprise use of social networks
Píša, Luděk ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
The thesis deals with theme of social networks especially from the view of companies. The thesis is divided into two main parts -- theoretical and practical. There is a necessary knowledge base of social networks and its use from perspective of a company in the theoretical part. There is also mentioned the topic of social networks analytics because it's the main theme of the practical part of the thesis. The research in the practical part analyzes the companies from Czech Republic, Germany and United States of America. The research is aimed on their behavior on Facebook and their company presentations there. There are two methods used in the practical part. One method compares the list of companies during the time period of 3 year (90 days of 2011 compared to 90 days of 2014). The other one compares the list of companies from geographical point of view. The goal of the practical part of the thesis if evaluation of pre-defined hypotheses.
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Aplikace principů pozornosti v online prostředí
Suchý, Miroslav ; Pavlíček, Antonín (advisor) ; Endlar, Lewis (referee)
Attention is today a scarce resource, which is from physiological substance of the human brain to a certain extent limited. Abundance of information that affect the user who grasp the information, cause a mismatch between the information that is infinite and ever growing, and user attention, which is used during the processing of this information. From the perspective of Attention economy, there are principles that explain how attention works. This work aims to verify these principles of attention in the electronic environment by measuring eye movements of sample of tested participants during execution of proposed tasks on particular website. Using a technology called eye-tracking there are collected supportive data on user's allocated attention in context of executed tasks on the website. These data are analysed and compared with the principles of attention. The analysis of the tested sample of website users confirmed that attention principles really corresponds with the measured allocated attention and also revealed a clear relationship between the various measured amounts of attention and subsequent user behaviour, which was nearly identical at most of the observed users. These findings led to the recommendation to respect the principles of attention in the design of any e-environment platform, which should avoid to the main researched problem, the abundance of information and the lack of attention of users in online environment.
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