|
|
Brand marketing strategy, men´s clothing brand Stones by Steilmann
Pařez, David ; Zadražilová, Dana (advisor) ; Khelerová, Vladimíra (referee)
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann Praha is to undertake marketing research of brand and its subsequent evaluation and suggest modifications of marketing brand strategy. The first part deals with consumer issues and consumer behavior, describes what is the brand and its history, defines the brand identity, brand image, awareness and the way of increasing brand value. Further I mention particular steps of the process of the strategic brand management. At the beginning of the following section is the analysis of the current situation on the Czech market with the men´s fashion, introduction of the brand Stones and its history, and description of the competitors. In the next part there is SWOT and marketing mix analysis. Another part of my thesis is marketing research of the brand Stones and evaluation of research results. In the final part I suggest modification of the marketing brand strategy with respect to the survey results.
|
|
|
Cultural Standards of New Zealand
Sládek, František ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This master thesis is focused on cultural standards of New Zealand. The main aim of this thesis is to define cultural standards of New Zealand and compare them with the theory. The first part of the diploma thesis is focused on theory of culture, cultural dimensions and standards, as well as different concepts of cultural dimensions applied on the Czech and New Zealand culture. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The last part is based on empirical research and defines cultural standards of New Zealand from the Czech perspective.
|
|
|
Marketing mix of the fitness centre
Choutková, Aneta ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of the thesis is to define and evaluate the marketing mix of the fitness centre World Gym Fitness Group Inc. and to recommend changes that would increase the efficiency of the marketing mix. The theoretical part is divided into two chapters and focuses on marketing mix of services and marketing environment. Within the crucial practical part there has been run a research to determine the mission of the company and clients´ satisfaction. The research is based on direct observation. The practical part contains at first general characteristics of the World Gym company. The next chapters are focused on the individual parts of the marketing mix of the fitness centre. The marketing mix includes services, price, promotion, distribution, physical environment and people. At the end all findings are summarized in the SWOT analysis and recommendations are designed to increase the efficiency of the marketing mix of the fitness centre.
|
|
|
French cultural standards
Dostálová, Eva ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
Research of intercultural communication and management phenomena has been rising since 1950s. At that time the researchers acknowledged the importance of the role of culture in international relations. Purpose of this diploma thesis is to unhide culturally influenced perception and behavior of French in application to business. Basic characteristics of French culture were identified based on study of researches of recognized researchers in this field i.e. Geert Hofstede and Fons Trompenaars. Further characteristics of the culture were examined in the sample of 12 interviewees using quantitative research methods. They were willing to dedicate their time and share personal working experience in relation with French whether in France or in direct working relation in Czechia. Barriers of communication between both cultures were confirmed by the research as existing and therefor the study of cultural differences was justified. The results of the research are presented in form of recommendations for Czechs and sum up the established phenomena.
|
|
|
Cultural aspects of multilateral negotiations at the UN
Faldynová, Lada ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The Diploma Thesis deals with cultural aspects of multilateral international negotiations at the United Nations. The aim of the work is to describe and compare the cultural dimension of sample of cultures at the UN: Czech, Italian and Swedish culture. Thesis is divided into four chapters. First chapter is theoretical and describes the most important basis for research on cultural dimensions. Second chapter briefly presents the entire UN organization and then focuses on its headquarters in Vienna. Emphasis is placed on the third and fourth chapter. Third chapter characterizes the national cultures from the perspective of cultural dimensions of Geert Hofstede and Fons Trompenaars. Fourth chapter is purely practical. It consists of conclusions of the in-depth interviews conducted with employees of the Permanent Missions to the United Nations. The content of interviews follows the structure of cultural dimensions of Hofstede and Trompenaars and places questions into the working environment of the Permanent Missions to the UN. These findings are at the end of the work compared with the approaches defined by the third chapter.
|
|
| |
|
|
Giftisimo Ltd. Marketingt Concept
Brišová, Lucie ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The purpose of this bachelor thesis is to describe Giftisimo Ltd. marketing concept and to analyse its current market position. The bachelor thesis is divided into 4 parts. The introductory part is considered as a theoretical basis of the thesis. In this part I describe what a marketing conception actually means in the context of other conceptual ways of business management. I also deliver basic information about segmentation, positioning, marketing mix 4P, marketing mix 4C, relationship marketing as a crucial component of the marketing conception and SWOT analysis. In the second part of the thesis I introduce Giftisimo Ltd. Company and look into its adjustments of the marketing tools defined in the first part of the thesis, with a focus on marketing methods. To give this part a complex quality, I also mention some most significant methods that Giftisimo Ltd. Company uses and that correspond to different conceptual methods of business management. In the third part of the thesis I briefly describe direct competitors of Giftisimo Ltd. Company on the local market. In the fourth part I construct SWOT analysis for Giftisimo Ltd. Company. During preparation of my bachelor thesis I used professional literature and websites of the companies mentioned in the thesis. Furthermore, I discussed my findings with Giftisimo personnel.
|
|
|
Creation of business plan for Youtube channel Rematch Games
Smolka, Jakub ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The bachelor thesis designs concept and structure of a business plan. It then applies this concept into real life through Rematch Games project, which has the ambition to become a startup, that profits on monetization of videos through Youtube website. Through analysis of market and risks and creation of financial plan, marketing strategies and plan of implementation, the thesis answers the question under which circumstances can Rematch Games become a profitable business and what actions are required for that purpose..
|
|
|
Position of the company ProCeram on the market
Šťastná, Markéta ; Khelerová, Vladimíra (advisor) ; Porzerová, Klára (referee)
Content of this thesis is to evaluate the company ProCeram. The thesis focuses on the internal environment as well as the surrounding of the company. It characterizes the fundamental factors of the company, analyzes its functioning, sources and capacities, strengths and weaknesses. It also describes external influences, which affect the company. Human resource management is also assessed at the end of this thesis. Outcome is to determine the position of ProCeram on the market and its competitiveness.
|
|
|
Japanese culture and its impact on negotiations with Czech businessmen
Míková, Hana ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This bachelors thesis theme deals with a comparison of two different nations. Japan and Czech republic. A communication between different nations is essential in todays world and for that reason it is necessary to learn the difference between each nation to be able to prevent possible misunderstanding. In this thesis I first describe cultural differences of these two nations and their impact on peoples behaviour. A base for my research is Hofstedes analysis. Whether this analysis is still valid I verify in the practical part of this thesis. At the end of this thesis I describe a possible negotiation between those two nations. Then I outline possible problems and I suggest a way to avoid it.
|
guest ::
